Indian online skill gaming company Games24x7 has on-boarded Indian professional kabaddi player Pawan Sehrawat as a brand ambassador for My11Circle, its popular fantasy sports platform.
Sehrawat will take centre stage in My11Circle’s upcoming marketing campaign titled “Ab My11Circle Banega Kabaddi ka Naya Maidaan”, amplifying the anticipation for the upcoming Pro Kabaddi League (PKL) Season 10. The campaign aspires to not only entertain but also reach out to wider masses and create a platform that resonates with the interests of sports lovers across the country.
Sehrawat is the most expensive acquisition for the second consecutive year in the PKL. Picked by Telugu Titans for Season 10, he holds the record for the most raid points in a single league match (39 points).
The “Ab My11Circle Banega Kabaddi ka Naya Maidaan” campaign is set to launch on the My11Circle app on the eve of the opening day of PKL Season 10.
Also read: My11Circle ropes in Arshdeep Singh as brand ambassador
Speaking about the deal, Avik Kanungo, Associate Vice President – Brand and Marketing Strategy, Games24x7, said:
“Kabaddi, deeply rooted in our Indian heritage, holds a cherished place in our hearts as a cultural icon. This indigenous sport embodies the essence of our traditions and resilience. With Pawan Sehrawat joining My11Circle as the face of our new campaign, we’re not just celebrating his stellar performances but also honoring the spirit of Kabaddi.
“Through this partnership, we’re dedicated to amplifying the love for this remarkable sport, offering an immersive gaming experience that resonates with the passion of Kabaddi enthusiasts nationwide.”
Expressing his excitement, Sehrawat added:
“I am excited to be associated with My11Circle, a platform that has been a pioneer in transforming how fans engage with sports. Kabaddi holds a special place in the hearts of millions of Indians, and together, we aim to make it even more accessible and exciting.”
Also read: Pro Kabaddi League Sponsors 2023/24
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