Pedri: Brand Endorsements

Here, we look at the brand endorsements and other collaborations of Spanish professional footballer Pedro González López popularly known as Pedri.  

Current Sponsors

Adidas

Pedri has a long-standing partnership with Adidas since 2020. In May 2026, Pedri signed a lucrative boot deal with German sportswear giants Adidas for a reported €30 million beyond 2030. 

As part of the deal, Pedri will appear in brand campaigns for the Adidas Predator series. 

Decathlon Spain

Sports Equipment retailer Decathlon roped in Barcelona star Pedri in a multi-year deal in March 2025. 

As part of the deal, Pedri will act as the brand ambassador for Decathlon’s ‘Made to Play’ campaign and Segunda Vida initiative. He will promote Decathlon’s initiative of reusing sporting equipment. 

Pedri’s partnership with Decathlon does not affect his sponsorship deal with Adidas, who will remain his official footwear provider.

Biotech USA

In March 2025, Pedri joined nutrition and wellness brand Biotech USA as an individual brand ambassador. This deal is an extension of the brand’s existing global partnership with FC Barcelona.  

As part of the deal, Biotech USA introduced a special edition protein flavor, the Catalan Caramel (Cream) Flavoured Iso Whey Zero. Biotech USA and Pedri have collaborated to promote elite nutrition, performance and recovery routines. 

OK Mobility

Global Spanish mobility and car rental company OK Mobility signed Pedri as their brand ambassador in May 2023. 

As part of the deal, Pedri will appear in promotional campaigns for the brand. OK mobility will also place their fleet of vehicles at their disposal for their travel purposes.  

Plátano de Canarias

Platano de Canarias is a Canary Islands based institution that markets and sells all the bananas from the Canary Islands. Pedri has been associated with them since 2020. 

As part of the deal, he has appeared in promotional campaigns, promoting healthy eating, sports nutrition and local roots. Pedri has also partnered with the brand to help distribute 80,000 kilograms of bananas to food distribution centers over Europe for families in need.

The partnership was renewed in Oct 2025 and the contract will run until 2028. 

Reboots Recovery

European supplier of recovery boots and pants, Reboots signed up Pedri as their brand ambassador in December 2021.

As part of the deal, Pedri appears in promotional campaigns, promoting their leg recovery and regeneration products.  

Football Manager

Published by Sega and developed by Sports Interactive, Football Manager tied up with Pedri in November 2021. 

As part of the deal, Pedri will be available on the football management simulation video game. In the FM26 version, Pedri has been included as a Barcelona player until 2030. 

Previous Sponsors

Springfield

Spanish apparel brand Springfield had signed a sponsorship deal with Pedri in September 2021. 

As part of the deal, the collaboration launched several fashion lines over the next three years. The partnership ended in 2024 after launching the fourth collection with Springfield for autumn-winter. 

TCL

Chinese consumer electronic brand TCL onboarded Pedri as a brand ambassador prior to the 2022 FIFA World Cup alongside football stars Phil Foden, Rodrygo and Raphael Varane. 

Pedri appeared in their ‘Inspire Greatness’ campaign to promote the brand’s consumer electronics and home displays, including Mini-LED QLED TVs and mobile devices. The partnership continued into 2023. 

Other collaborations

SportsWorld

Sports World Magazine collaborated with Pedri as the cover star of their Summer 2024, featuring him in a major exclusive feature. The collaboration also included Swiss luxury watch brand Audemars Piguet.  

Esquire Spain

Pedri featured in Esquire Spain magazine in December 2025. 

In the interview, he spoke to the publication about his journey with Barcelona so far and his excitement of playing at the 2026 FIFA World Cup, trying to help Spain win their second title. 

Kick out Plastic

In Dec 2020, Pedri became the official ambassador for Kick out plastic. He has been partnering with the environmental organization to raise awareness about sustainability and reduce single-use plastic waste across the world. Pedri has appeared in several campaigns to raise awareness about saving the oceans and aquatic wildlife. 

Talento Canario

Pedri has supported a Canary Island based institution Talento Canario as a mentorship campaign to honour his Canary Islands roots. 

He featured on several campaigns, one of which showed his historic transfer to one of Spain’s most decorated club FC Barcelona. 

Leaderbrock sports

Leaderbrock sports is the official sports representation agency that has been handling Pedri’s management, media and major commercial deals since 2020. They are headed by CEO Héctor Peris Ros and recently negotiated his multi-million-dollar sponsorship deal with Adidas. 

Pedri has also promoted the sports agency through his social media account.