PGA of America nets Lexus deal

Toyota’s luxury vehicle division Lexus has signed a partnership agreement with the PGA of America, thus becoming the Official Vehicle of the PGA Championship, the KitchenAid Senior PGA Championship, the KPMG Women’s PGA Championship, and PGA Frisco.

As per the agreement, Lexus will gain on-site activation rights at all of the aforementioned events, with its vehicle fleets made available to the players. Lexus will also prominently deploy three of its courtesy vehicles for guest transport at the Omni PGA Frisco Resort.

Luke Reissman, Senior Director, Global Partnerships, PGA of America, commented:

“We are proud to welcome Lexus as the Official Vehicle for three of our spectator championships and our new home, PGA Frisco. Lexus is committed to creating amazing experiences for its customers, mirroring our desire to provide top-tier experiences for spectators and guests alike.“

Kevin Higgins, General Manager, Lexus Marketing, added:

“Lexus is excited to expand our golf partnership strategy to include a storied institution that shares our same focus of modernising the golf space. Partnering with the PGA of America allows Lexus to expand our reach and engage with new audiences while also providing an excellent platform to showcase our brand and exciting new vehicle lineup.“