Golf
PGA of America nets Lexus deal
Toyota’s luxury vehicle division Lexus has signed a partnership agreement with the PGA of America, thus becoming the Official Vehicle of the PGA Championship, the KitchenAid Senior PGA Championship, the KPMG Women’s PGA Championship, and PGA Frisco. As per the agreement, Lexus will gain on-site activation rights at all of the aforementioned events, with its...
PGA of America extends Michelob ULTRA deal
The PGA of America and Anheuser-Busch have announced a multi-year partnership extension agreement, which will see Michelob ULTRA continue on as the Official Beer Sponsor of the PGA Championship through 2026. Michelob ULTRA also will serve as the Official Beer Sponsor to the 2025 Ryder Cup and the PGA of America. The Michelob ULTRA Athletic...
Tiger Woods: Endorsements | Investments
Radisson Hotels rope in Aditi Ashok as brand ambassador
Indian golfer announces her first-ever sponsorship deal. Professional golfer Aditi Ashok announced her first ever sponsorship deal, becoming a brand ambassador for Radisson Hotels America. The 2020 Summer Olympics star put out a message on her Twitter handle which stated: “So thrilled to share the good news and announce my first sponsor. I...
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Tokyo Olympics : A look at India’s Golf contingent
Along with Anirban Lahiri and Aditi Ashok, Udayan Mane makes it a team of three that will be heading to Tokyo as India’s golf representatives. While Anirban sealed the final qualification spot of the 60-man list, Aditi was comfortably inside the cut for the Tokyo Games and was ranked 45th when the list was announced...