The Phoenix Suns—based in Phoenix, Arizona—are an NBA franchise playing in the Western Conference. They won their first Western Conference title in 2021 — first time in 27 years. With the likes of Chris Paul and Devin Booker, the Suns look like they’re on the way up.
Having reached the finals last year, the Suns were valued at an estimated net worth of US$1.6 billion, which put them #18 on the NBA Forbes list. In this article, we take a look at the NBA team’s sponsorship deals.
Official Jersey Sponsor: PayPal
In October 2018, PayPal partnered up with the Suns as part of a long-term agreement, making it the official jersey patch sponsor of the team. The deal puts the payment processor’s logo on the Phoenix Suns jersey.
As part of the agreement, PayPal serves as the official payment partner to the Phoenix Suns, the Phoenix Mercury (WNBA) and RCD Mallorca (Spanish football team): all owned by Robert Sarver.
PayPal is also integrated into the Phoenix Suns mobile app, which allows fans to go cashless, make one-touch payments for parking and buy everything from merchandise to concessions at the Footprint Center in Phoenix.
Official Partner: Socios.com
Socios.com, the leading blockchain provider for the sports and entertainment industry, signed a partnership with the Phoenix Suns as their Official Partner in October 2021.
As per the agreement, Socios.com gains visibility with branding below the home and away bench chairs. It also acts as the presenting sponsor in the post-match photo galleries. Socios.com also holds monthly fan polls across all the Suns social media channels.
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Official Alcohol Partner: Tanduay Asian Rum
In April 2021, Tanduay Asian Rum inked a deal with the Phoenix Suns, becoming the first-ever Philippine company to have partnerships with five NBA teams.
In line with the terms of the partnership, the two organisations released co-branded bottled packaging for the Tanduay Asian Rum during the 2021-22 NBA season.
Phoenix Suns Chief Revenue Officer Dan Costello shared positive prospects of the partnership with Tanduay. “We have heard so much about the craftsmanship that Tanduay, a heritage brand from the Philippines, uses to develop its products. We are thrilled to be aligned with another world-renowned brand with rich history, just as the Phoenix Suns, have the deepest history in Valley sports,” said Costello.
Costello also added that the Suns had over 500,000 Filipino fans on social media loving and engaging with the team.
Official Arena Partner: Footprint
In July 2021, the Phoenix Suns announced a partnership with Footprint, a material science company trying to create a healthier planet by reducing dependency on single-use plastics. This partnership gives Footprint the naming rights for the Suns’ home ground and aims to amplify awareness of using plant-based alternatives to plastic.
As part of the partnership, Footprint brings its food and beverage solutions and a team of dedicated experts to help the Footprint Center become carbon-neutral and single-use plastic-free, while creating a living innovation lab for food and beverage suppliers to learn more about consumer sentiment and how they can transition away from plastic.
The fans returning to the newly-named Footprint Center now get food served in Footprint’s biodegradable, compostable and recyclable packaging.
Official Energy Drinks Partner: Elegance Brands (Sway Energy)
In July 2021, Elegance Brands, a global beverage company, and its immunity-boosting energy drink Sway Energy were announced as partners of the Phoenix Suns.
As part of the deal, Sway Energy is available for all the regular-season home games at the Footprint Center.
Official Sports Merchandise Partner: Fanatics
In May 2021, the Suns announced a long-term partnership with Fanatics as their new sports merchandise partner. As part of this deal, Fanatics oversee all of the Suns’ online, mobile and in-venue team shops at the Footprint Center.
The partnership is labelled as an “Omni-channel retail partnership”, with Fanatics also controlling the e-commerce operations for the Suns’ WNBA team, the Phoenix Mercury.