Here are organisations serving as official sponsors and brand partners of Pro Kabaddi League team Puneri Paltan, thus enjoying a strong branding presence across their physical and digital assets.
Force Motors, an Indian multinational automotive manufacturing company, has been serving as the principal partner of Puneri Paltan since 2019. The company’s logo features prominently on the front of the Paltan’s playing kit.
Puneri Paltan last renewed their partnership with Force Motors in September 2024.
In September 2024, Puneri Paltan announced a strategic partnership with Batery AI, a sports news website. The collaboration sees Batery AI serve as the team’s “powered by” partner.
Kirloskar Brothers Limited (KBL), an Indian engineering company, first came on board as a co-partner of Puneri Paltan since 2017.
Two parties further solidified their commitment by signing a new partnership agreement in September 2024, which made KBL an associate partner of the Paltan, with its logo featuring on the left arm of the team’s playing kit.
STIHL, a German manufacturer of chainsaws and gardening equipment, has been serving as a co-partner of Puneri Paltan since 2019, having renewed its commitment as a co-partner for each subsequent season.
The deal puts STIHL’s logo on the team’s playing kit — on the left arm.
Macho HINT, a brand of Macho innerwear and owned by Indian apparel company Rupa & Company Limited, was roped in as Co-Partner of Puneri Paltan ahead of PKL Season 12.
The partnership entails the Macho HINT branding featuring on the team’s jersey.
In December 2023, Puneri Paltan roped in Indian tea company Vikram Tea as a Co-Partner ahead of PKL Season 10.
The two parties signed a contract renewal agreement in November 2024. The Vikram Tea logo thus features on the Paltan jerseys.
In October 2024, Puneri Paltan announced a strategic partnership with Focus11, an Indian fantasy sports platform.
The collaboration designated Focus11 as a Paltan Co-Partner ahead of PKL Season 11, with its logo emblazoned on the Paltan players’ shorts.
Radio City 91.1, an Indian private FM radio station, is the longtime official radio partner of the Paltan.
As per last extension deal agreed by the two parties — in October 2024 — Radio City keeps Paltan fans engaged with exclusive match updates, player interviews, and behind-the-scenes content.
In October 2024, Puneri Paltan announced a partnership with ICON, an Indian luggage brand, bringing it on board as their official travel partner.
As per the agreement, ICON equips the PKL team with its range of travel essentials.
In October 2022, Puneri Paltan announced a partnership with Indian sportswear brand Shiv Naresh, bringing it on board as their official kit partner.
The two parties last signed a renewal agreement in October 2024, which sees Shiv Naresh fulfil the Paltan’s sportswear requirements.
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