Here are organisations serving as official sponsors and brand partners of Pro Kabaddi League team UP Yoddhas, thus enjoying a strong branding presence across their physical and digital assets.
DafaNews, the sports portal of the Philippines-based online gambling company Dafabet, has been serving as the official principal sponsor of the Yoddhas since 2023.
The two parties last agreed to an extension in October 2024, with the DafaNews logo prominently featured on the front of the Yoddhas’ playing jerseys.
DafaNews also acts as the go-to platform for fans to stay updated on all things UP Yoddhas, providing exclusive content, match reports, player interviews, and analyses.
In October 2024, the Yoddhas roped in Noida-based Ananda Dairy as a principal sponsor.
In December 2023, UP Yoddhas announced a partnership with Indian multinational motorcycle manufacturer Royal Enfield, bringing it on board as an associate sponsor.
Rajdhani Besan, a brand under the Rajdhani Foods umbrella, has been serving as an associate sponsor of the Yoddhas since 2022. The two parties last agreed on an extension in October 2024.
The partnership involves joint marketing campaigns, fan engagement activities, and community initiatives.
In October 2024, UP Yoddhas announced a partnership with online fantasy sports platform League11, bringing it on board as their official fantasy partner.
GMR Aerocity is a commercial district located near Terminal 3 of New Delhi’s Indira Gandhi International Airport. It has been serving as an associate sponsor of the Yoddhas since 2024.
Encalm Hospitality specialises in designing and offering unique airport hospitality experiences. In December 2023, UP Yoddhas announced an alliance with the airport hospitality brand, bringing it on board as an associate sponsor.
In December 2023, UP Yoddhas secured a partnership with Shiv-Naresh, an Indian homegrown sportswear and athleisure brand, bringing it on board as their kitting partner.
In December 2024, the Yoddhas roped in GMR Power & Urban Infra, a power and infrastructure development services provider, as an associate sponsor.
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