Esteban Ocon: Brand Endorsements

Here, we look at the brand endorsement deals of French racing driver Esteban Ocon.

Current Endorsements

Bianchet Watches

In March 2025, Swiss luxury watchmaker Bianchet announced Esteban Ocon as its brand ambassador ahead of the 2025 Formula 1 season opener in Melbourne.

Ocon was spotted wearing the “Bianchet B 1.618 Flying Tourbillon Sport GMT” at the “F1 75” event in London, where the 2025 Formula 1 season officially launched.

Tiffany & Co.

Tiffany & Co. is an American luxury jewellery design house headquartered on Fifth Avenue in Manhattan. Both Esteban Ocon and his girlfriend, Flavy Barla, have been spotted endorsing the American luxury house since October 2024. 

Guess

American clothing company Guess Inc. — notable for its black-and-white advertisements — roped in the French driver in February 2024 as a global brand ambassador. 

Grouppe Charles Pozzi

Since December 2024, Ocon has been serving as an ambassador for Parisian luxury car dealer Charles Pozzi Group. He was handed the keys to a Ferrari 296 GTB following the deal. 

Coyote Logistics

Coyote Logistics, a global third-party logistics services provider, was founded in 2006, acquired by UPS in 2015, and then acquired by RXO in June 2024.

In June 2024, Coyote announced the signing of Esteban Ocon as its official brand ambassador. As part of the deal, Ocon endorses Coyote on his social media accounts.

Berluti

Berluti is a French leather maker that manufactures menswear. The company roped in Esteban Ocon as a brand ambassador in May 2023. 

Bell & Ross Watches

Bell & Ross is a French watch company based in Paris with manufacturing in La Chaux-de-Fonds, Switzerland. Founded in 1994, the company specialises in Swiss watches for professional users such as divers and pilots.

The company has been sponsoring Esteban Ocon since June 2023. 

Meros Yacht Sharing

In June 2023, Meros Yacht Sharing, a yacht supplier based in Germany, roped in the Haas driver as a brand ambassador. 

Global Air Charters

Global Air Charters is a full-service air charter company focusing on private charter, aircraft management, and aircraft sales and acquisitions. In June 2022, Global Air announced its collaboration with Ocon.

Past Endorsements

Castrol

Castrol Limited is a British oil company that markets industrial and automotive lubricants, offering a wide range of oil, greases, and similar products

Ocon teamed up with Castrol in 2020, when Alpine-Renault announced it as their sponsor. His deal with Castrol ran out by the end of 2023.

PlayStation

PlayStation is a video gaming brand owned and produced by Sony Interactive Entertainment (SIE), which is a division of Japanese conglomerate Sony.

In March 2022, PlayStation roped in Esteban Ocon as an ambassador for the launch of the Gran Tourismo 7 video game. 

Alpine Cars

During his time with the Alpine F1 team, Alpine Cars — a sports specialty brand of the French car manufacturer — also used to sponsor Ocon.

Infiniti

Infiniti, a luxury brand of Nissan, has sponsored Renault since their return to Formula 1 as a constructor. Infiniti also sponsored Ocon while he was part of the team.

MAPFRE

MAPFRE, a Spanish insurance company, has sponsored Renault (now Alpine) since their return to F1. As a result of this alliance, MAPFRE also used to sponsor Ocon.

BP Ultimate

BP Ultimate is an oil and petroleum company. It renewed its sponsorship deal with Renault/Alpine in 2021. As part of the renewal, the company also put a sponsorship agreement in place with Ocon.

DuPont

DuPont is one of the largest chemicals companies worldwide and a long-time sponsor of Alpine. It also sponsored Ocon while he drove for the team.

Microsoft

Alpine/Renault have a long-standing relationship with Microsoft; the company helps them sift through the data generated by their cars and testing. As part of Microsoft’s deal with Alpine, the IT giant also sponsored Ocon during his time with the team.