Esteban Ocon: Brand Endorsements

This article contains information about brand endorsements of French racing driver Esteban Ocon.

Current Sponsors

Bianchet Watches

In March 2025, Swiss luxury watchmaker Bianchet announced Formula 1 driver and Grand Prix winner Esteban Ocon as its newest brand ambassador, ahead of the 2025 Formula 1 season opener in Melbourne.

Ocon was recently spotted wearing the Bianchet B 1.618 Flying Tourbillon Sport GMT at the F1 75 Live spectacle in London, where the 2025 Formula 1 season was officially launched.

Tiffany & Co.

Tiffany & Co. is an American luxury jewelry and specialty design house headquartered on Fifth Avenue in Manhattan. Both Esteban Ocon and his girlfriend Flavy Barla have been spotted endorsing the American luxury house since October 2024. 

Guess

Guess Inc., an American clothing company, notable for its black-and-white advertisements, roped in the French driver in February 2024 as a global brand ambassador. 

Grouppe Charles Pozzi

Since December 2024, French driver Esteban Ocon has been serving as an ambassador for Parisian luxury car dealer Charles Pozzi Group. The new Haas driver was handed the keys to a Ferrari 296 GTB following the deal. 

Coyote Logistics

Coyote Logistics, a leading global third-party logistics provider, was founded in 2006 and acquired by UPS in 2015, but was recently acquired by RXO in June 2024. 

In June 2024, Coyote announced the signing of Esteban Ocon as its official brand ambassador. As part of the deal, Ocon endorses Coyote on his social media accounts. 

Berluti

Berluti is a French leather maker that manufactures menswear. The company roped in Esteban Ocon as a brand ambassador in May 2023. 

Bell & Ross Watches

Bell & Ross is a French watch company based in Paris with manufacturing in La Chaux-de-Fonds, Switzerland. Founded in 1994, the company has specialised in Swiss Made watches for professional users such as divers and pilots.

The company has been an active sponsor of Esteban Ocon since June 2023. 

Meros Yacht Sharing

In June 2023, Meros Yacht Sharing, a yacht supplier based in Germany, roped in the Alpine F1 team driver Esteban Ocon as a brand ambassador. 

Global Air Charters

Global Air Charters is a full-service air charter company – focusing on private charter, aircraft management, aircraft sales & acquisitions. In June 2022, Global Air announced its collaboration with the French racing driver. 

Past Sponsors

Castrol

Castrol Limited is a British oil company that markets industrial and automotive lubricants, offering a wide range of oil, greases and similar products

Ocon teamed up with Castrol in 2020, when Alpine-Renault announced it as their sponsor. Ocon’s deal with Castrol ran out by the end of 2023.

PlayStation

PlayStation is a video gaming brand owned and produced by Sony Interactive Entertainment (SIE), a division of Japanese conglomerate Sony.

In March 2022, the video gaming brand roped in Esteban Ocon as an ambassador for the launch of the Gran Tourismo 7 video game. 

Alpine Cars

During his time at the Alpine F1 Racing Team, Alpine Cars, a sports specialty brand of the French car manufacturer Alpine used to sponsor the French driver. 

Infiniti

Infiniti, a luxury carmaker brand of Nissan, has been a sponsor of Renault since they returned to Formula 1 as a constructor. Since Ocon was a part of the Renault team, Infiniti sponsored him as well.

MAPFRE

MAPFRE, a Spanish insurance company, has been sponsoring Renault (now Alpine) since their return to F1. Because of this alliance, MAPFRE used to sponsor Ocon.

BP Ultimate

BP Ultimate is an oil and petroleum company. It renewed its sponsorship deal with Renault (now Alpine) in 2021. As part of the renewal, the company also had a sponsorship deal in place with Ocon.

DuPont

DuPont is one of the largest chemicals companies and has been a long time sponsor ofAlpine. It also sponsored Ocon, who used to drive for Alpine.

Microsoft

Alpine-Renault have a long-standing relationship with Microsoft, the company that helps them sift through the data generated by their cars and testing. As part of Microsoft’s deal with Alpine, the IT giant also sponsored Ocon during his time with the team.