Yuki Tsunoda's Sponsors, Salary, Net Worth

Yuki Tsunoda’s Sponsors, Salary, Net Worth

March 17, 2022

The youngest driver on the F1 circuit, Yuki Tsunoda is a Japanese driver who races for AlphaTauri. The 21-year-old is the first person born in the 2000s to be a part of the F1 circuit. He made his debut in the 2021 season and, as far as first seasons go, didn’t perform badly and looked at home.
Tsunoda finished at his highest position—fourth—in the final race of the year in the Abu Dhabi Grand Prix, showing that he will be ready for the upcoming season.

Also Read – Most Affluent Formula 1 Drivers in History

Yuki Tsunoda’s Biography

Date of birth: 11 May 2000
Place of birth: Sagamihara, Kanagawa, Japan
Nationality: Japanese
Current team: Scuderia AlphaTauri Honda Formula 1 Team
Yuki Tsunoda’s Salary as driver: US$750,000 (according to Spotrac)
Yuki Tsunoda’s Estimated net worth: US$5m (according to Media Referee)
First F1 appearance: Bahrain Grand Prix in March 2021 with Scuderia AlphaTauri

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Yuki Tsunoda‘s Sponsors


Tsunoda has been backed by Honda through its Honda Formula Dream project since 2016. He was also the 2018 Japanese F4 champion. Tsunoda has not spent more than one year in any junior racing category, having moved from F4 in 2018 to F1 in 2021.

Honda Cars

Apart from Honda Motor Company, Honda Cars, a Honda Motor subsidiary, also promotes and sponsors Tsunoda.

Maseki Geinosha

Maseki Geinosha is a Japanese talent agency headquartered in Tokyo, Japan. Known mostly for managing comedians, Maseki started managing Tsunoda just before his first F1 season in 2021.


Tsunoda endorses Protex, an OEM cosmetics planning and manufacturing firm based in Japan. Tsunoda has featured in Protex’s digital advertisements and uses his social media to publicise this partnership. Protex also acts as the official website partner for Tsunoda.  

Arai Helmets

Arai is a Netherlands-based helmet manufacturer, which has ties with all the major motorsport events. Tsunoda started using Arai helmets when he made it to F1.


Platz is a pet supplies manufacturer based in Japan. Tsunoda has a partnership in place with Platz which sees him endorse its products.

Yuki Tsunoda’s Previous Sponsors

Red Bull

In 2018, after winning the Formula 4 Japan championship, Yuki Tsunoda officially joined Red Bull’s junior driver programme. The company supported him through F3, F2 and his first season in F1. 

Racing Gear Print Services 3P

Racing Gear Print Services 3P, as the name suggests, supplies racing gears and merchandise to racers and teams. Tsunoda employs this Japanese company for all his F1 racing gear requirements.

CrossFit La Côte

CrossFit La Côte is a Swiss fitness and training equipment manufacturer. In the past, it has worked with Tsunoda, with Yuki featuring in advertisements and social media posts for the company.

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