Anshuman JoshiThis article contains information regarding the organisations enjoying a strong branding presence across the Poland men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Polish Football Association.
Name of the football association: Polish Football Association (Polish: Polski Zwi?zek Pi?ki No?nej; PZPN)
Also Read – FIFA Men’s World Cup Qatar 2022 Sponsors
MAIN SPONSOR
Polski Koncern Naftowy (PKN) Orlen
Gda?sk-headquartered Grupa Lotos (The Lotos Group) had been serving as the Main Sponsor to the PZPN since February 2015. Apart from branding rights, the sponsorship granted the oil company image rights to feature Polish national players in its promotional content.
In August 2022, Polish oil refiner and petrol retailer PKN Orlen announced a merger with Grupa Lotos, thereby taking on the mantle of being the Main Sponsor of the Polish Football Association.
OFFICIAL SPORTS EQUIPMENT SUPPLIER
Nike
The American sportswear giant served as the official kit supplier to the PZPN’s national teams from 1996 to 1998, after which it was replaced by German rival Adidas. Stints with Puma (1999–2000), Tico (2000), and Puma again (2001–2009) would follow, before Nike re-signed with the PZPN in 2009. It has retained its role with the Polish Football Association. ever since.
STRATEGIC SPONSOR
InPost
The Kraków-headquartered Polish logistics company was announced as the Strategic Sponsor of the PZPN in May 2022 on a two-year deal with option to extend it to two further years. It was reported to be the biggest-ever deal inked by a private Polish company in PZPN history.
The deal covers PZPN-affiliated men’s, women’s and youth national teams. As part of the branding rights, the InPost logo features most prominently across the national teams’ training kits and team buses. The PZPN also employs InPost’s services to send tickets for Polish national team matches.
OFFICIAL SPONSORS
Biedronka
The Kostrzyn-headquartered Polish supermarket chain has served as an Official Sponsor to the PZPN since 2010.
The two parties last renewed their deal in April 2018, which is currently set to run until the end of 2022.
Leroy Merlin
The Lezennes-headquartered French home improvement and gardening retailer has served as an Official Sponsor to the PZPN since August 2016.
Apart from branding rights, the sponsorship grants Leroy Merlin image rights to players and staff representing the PZPN’s national teams to feature in its promotional content.
The two parties last extended their deal in August 2017, which is currently set to run until the 2022 FIFA Men’s World Cup in Qatar.
In March 2022, controversy arose around Leroy Merlin once it was found out that, despite Russia’s invasion of Ukraine, the company hadn’t stopped operating in the Russian market. The PZPN and players of the Poland men’s national team were asked questions regarding the Leroy Merlin sponsorship, to which they stated that they vehemently opposed the idea of cooperating with Russia and that the PZPN’s communication had always been with the Polish division of the company and not its French headquarters, with Leroy Merlin Poland having provided substantial support to Poland’s aid towards Ukraine and its people. Despite this, Leroy Merlin remains a PZPN sponsor.
Tarczy?ski
The Uje?dziec Ma?y-based Polish meat products company was announced as an Official Sponsor of the Poland men’s national team in October 2022 on an initial two-year deal.
The partnership entails Tarczy?ski products carrying Poland national team branding, with the products—having received the title “Official Snack of Poland’s National Football Team”—also made available “in the key communication channels of the Polish Representation”.
Tarczy?ski also serves as the title sponsor to the PZPN’s Gramy dla Polski (“We Play for Poland”) programme, which is aimed at scouting young talent for the Poland youth national football setup.
STS
The Polish betting company has served as an official sponsor to the Poland Men’s National Football Team since July 2014. The two parties last renewed their deal in August 2018, which is currently set to run until the end of 2022.
Oshee
The isotonic drinks brand has served as an official sponsor to the PZPN since October 2016 in a deal that covers the PZPN’s men’s, women’s and their respective U21 sides.
APart from branding rights, the sponsorship grants Oshee image rights to players and staff representing their national teams to feature in its promotional content.
T-Mobile Polska
The Polish arm of Deutsche Telekom became an official sponsor of the PZPN in April 2020.
OFFICIAL PARTNERS
Fakro
Fakro is a Polish roof windows manufacturer based out of Nowy S?cz, Ma?opolska.
Ustronianka
The Polish mineral water brand has served as an official partner to the PZPN since January 2015.
99Rent
The Polish car rental company has served as an official partner to the PZPN since August 2014.
Apart from branding rights, the partnership grants 99Rent image rights to the Polish national teams’ players and staff to feature in its promotional content.
99Rent last extended its deal with the PZPN in January 2018. It’s currently set to run until the end of 2022.
Alior Bank
The Warsaw-headquartered Polish financial institution has served as an official partner to the PZPN since August 2014.
Apart from branding rights, the partnership sees Alior offer a co-branded payment card to the Polish teams’ supporters along with exclusive fan experience opportunities.
