Portuguese football team joins hands with Changan Automobile ahead of FIFA World Cup 2026

The Portuguese Football Federation (FPF) has announced a new partnership agreement with Chinese central state-owned automobile manufacturer, Changan Automobile, who will join the team as an Official Global Partner ahead of the FIFA World Cup 2026 this summer. The partnership aims to see Changan expand across the Middle East and African region and connect with the audiences through football. Both will work on various brand engagements and Changan Automobile will also support the FPF on localised product planning. 

FPF released a statement, which read,

“This partnership with Changan Automobile reflects the growing international relevance of Portuguese football and the values that define our Federation: ambition, innovation, resilience, and excellence. We are proud to join forces with a global brand that shares our long-term vision and commitment to continuous development, both on and off the pitch.”

Mi Mengdong, Vice President of Changan Automobile, added,

“In football, staying ‘in the game’ means total commitment — to every tackle, every second of concentration, and every precise pass. For Changan, it means continuous investment, relentless innovation, and standing firmly with our users. The Portuguese team has spent a century defining resilience. Changan has spent 45 years proving the power of long-term termism. This is not sponsorship — it is true resonance.”

Xiao Feng, General Manager of Changan Automobile, Middle East and Africa Business Division, said,

“Football is one of the strongest passion points across the Middle East and Africa, and the Portugal National Team has built an incredibly strong following across the region. This partnership gives Changan an opportunity to connect with audiences through a globally recognized team while continuing to strengthen awareness of our intelligent mobility technologies and growing NEV lineup across MEA.”