Premier League teams’ sleeve sponsors for 2026/27 season
In addition to the front-of-shirt sponsorships, Premier League teams also sport sponsors on the left sleeve of their matchday shirts.
While front-of-matchday-shirt gambling logos are banned by the English FA, betting and cryptocurrency logos are allowed to feature on the playing jerseys as sleeve sponsors.
Here, we look at the matchday-shirt sleeve sponsors of each Premier League team for the 2026/27 season.
Arsenal | Deel
In May 2026, American human resource and payroll platform Deel signed a sleeve sponsorship deal with Arsenal. Deel replaced Arsenal’s long-term partnership with Visit Rwanda.
Deel first teamed up with the Gunners in December 2025.
Aston Villa | Betano
Betano moved from being the Villans’ front-of-shirt sponsor to sleeve sponsor to comply with the Premier League’s sponsorship rules. The partnership is set to run until the end of the 2028/29 season.
Brentford | Cazoo
Digital used-car marketplace Cazoo became Brentford’s sleeve sponsor in June 2025.
As part of the deal, Cazoo’s logo features on the left sleeve of the matchday and training shirts of Brentford’s men’s first teams of the club.
Brighton & Hove Albion | Experience Kissimmee
The official tourism authority of Osceola County in Florida, Experience Kissimmee, is the current sleeve sponsor of Brighton & Hove Albion.
The sleeve sponsorship agreement covers Brighton’s men’s, women’s, and academy teams. Experience Kissimmee replaced Snickers UK as the Seagulls’ matchday-shirt sleeve sponsor.
Bournemouth | MrQ
The partnership was announced on the Bournemouth beach with a mosaic of about 200 towels. It covers both the men’s and women’s teams of the club. MrQ serves as the sleeve sponsor for Bournemouth’s men’s first-team and adult retail shirts, while also serving as an Official Partner of AFC Bournemouth Women.
Chelsea | FPT Corporation
In October 2025, Chelsea signed a sleeve sponsorship deal with Vietnamese technology solutions provider FPT Corporation. The deal is worth around £17–18 million.
As per the deal, the FPT Corporation logo is to feature on the matchday-shirt sleeves of Chelsea’s men’s, women’s, and academy’s teams. Chelsea also have a sleeve sponsorship deal with Legal AI platform Legora for their training kits.
Coventry City | Geely Auto UK
The multi-year deal, having kicked off with the 2026/27 season, puts the Geely Auto logo on the matchday-shirt sleeve of Coventry’s men’s first team.
Crystal Palace | CHEXX
CHEXX also enjoys prominent visibility throughout Palace’s home ground, Selhurst Park, via pitchside and digital ribbon LED branding as well as the club’s media backdrops.
Everton | Stake
Everton’s sleeve sponsorship deal with Stake covers their men’s, women’s, and academy outfits.
Fulham | HiBob
The partnership, having kicked off at the start of the 2025/26 season, has seen HiBob’s Human Capital Management (HCM) capabilities being implemented across Fulham FC, Fulham Pier, and Fulham FC Foundation. The sleeve sponsorship covers both the men’s and women’s teams of the club.
Hull City | McVitie’s
In August 2026, Hull City announced British biscuit brand McVitie’s as their official sleeve sponsor.
The two parties reunited after a collaboration in the 2023/24 season, with McVitie’s logo featuring on the matchday-shirt sleeves of all first-team playing shirts of the Tigers for the 2026/27 season.
Ipswich Town | Ed Sheeran’s Play Tour
Leeds United | KChat
KChat, an encrypted messaging and community platform, partnered with Leeds United as their official matchday-shirt sleeve sponsor in August 2026. The deal covers the Whites’ men’s first team throughout the 2026/27 season.
Liverpool | Expedia
The Seattle-headquartered American online travel shopping company became a Principal Partner of LFC and the Official Sleeve Sponsor for the matchday kits of both their men’s and women’s teams in October 2020 in a deal initially set to run until the end of the 2022/23 season.
Expedia replaced American financial services company Western Union, which prematurely ended its sleeve sponsorship deal with the club, having signed a five-year agreement in August 2017.
In March 2023, the two parties announced a four-year extension of their partnership.
Apart from the aforementioned branding rights, the deal also entails Expedia facilitating transport planning for LFC fans, including “free supporter transport” for all Women’s Super League matches of the LFC women’s team. The two have also worked on the content series “Nothing Beats Being There”, which is aimed at telling “emotive stories from players and real fans describing their journeys to some of the most iconic matches from the men’s and women’s recent history”.
Manchester City | OKX
The Valletta, Malta–headquartered crypto spot and derivatives trading exchange was announced as Man City’s Official Cryptocurrency Exchange Partner in March 2022 in a deal covering the club’s men’s, women’s, and esports sides.
OKX served as the principal front-of-training-shirt sponsor for the MCFC men’s and women’s first teams during the 2022/23 season.
In June 2023, OKX was announced as the Official Sleeve Partner of the club as part of a multi-year agreement. The deal sees OKX serve as the matchday shirt sleeve sponsor of both the senior men’s and women’s teams of the club, with its logo also featuring “on the left sleeve of the first team training kits”
Manchester United | SumUp
SumUp’s matchday-shirt sleeve sponsorship deal covers United’s men’s, women’s, and academy teams. The partnership also entails a co-branded payment card, through which fans can avail themselves of special offers and rewards when using it at official club outlets and businesses across the UK.
Newcastle United | Noon
Nottingham Forest | Bally’s Intralot
As per the deal, Bally’s Bet logo is to feature on the sleeve of the matchday shirts of Forest’s men’s team, with Jackpotjoy occupying the spot for the women’s team. Bally moved from the front of Forest’s matchday shirt to comply with the Premier League’s new rules on betting sponsorships.
Sunderland | Shuffle
Sunderland roped in Shuffle, a centralised crypto casino and sports betting platform, as their men’s team’s matchday-shirt sleeve sponsor in September 2026 on a multi-year deal.
Tottenham Hotspur | Kraken
Kraken is also Spurs’ first-ever Official Crypto and Web3 Partner, with its sleeve sponsorship deal with the North London club covering both their men’s and women’s teams.
