Sleeve sponsorship has become quite the rage over the past decade and has opened a new door for both clubs and companies to gain a revenue stream and add to the kit aesthetic by vying for arguably the next most important slot for sponsorship on the shirts after torso – the sleeve. Here’s a list of each and every Premier League club and their sleeve sponsor for the 2022-23 season.
Also Read – Premier League teams’ sleeve sponsors for 2023–24 season
Arsenal looped in the Rwanda Development Board in a three-year deal in May 2018, making “Visit Rwanda” the Official Tourism Partner of the club as well as the official sleeve sponsor for their matchday kits.
This deal initially brought a lot of criticism upon the Rwandan government and even accusations of investing in a foreign football club from the coffers of the country’s crucial developmental aid. However, the deal has since proved fruitful for both parties, with Rwanda even observing an 8% lift in their tourism numbers (September 2019).
The Asian betting brand was announced as a Principal Partner of the club as well as the Official Sleeve Partner for their matchday shirts in August 2022 in a deal set to cover the entirety of the 2022-23 season.
The Baltimore, Maryland-headquartered American industrial tools manufacturer was announced as an Official Partner and the official matchday-shirt-sleeve sponsor of the club in July 2022 in a deal covering the 2022-23 season.
The Sydney-headquartered global operations platform was announced as Brentford’s Official Workplace Operations Partner and Official Sleeve Sponsor in July 2021 on a two-year deal.
Covering both the men’s and the women’s teams of the club, the deal sees SafetyCulture’s logo feature on the left sleeve of Brentford’s first-team and B-team matchday kits.
SafetyCulture also works with the club via its operations platform to help them with their day-to-day operations and to provide a “second-to-none matchday experience”.
The Hailsham-based British division of the workwear brand signed on as the club’s Official Workwear Partner back in 2018, a deal that was further renewed in August 2019.
The partnership sees Snickers UK sponsor the Seagulls’ matchday programme and all live content, along with in-stadia advertising and networking opportunities.
In September 2020, Snickers became the Official Sleeve Sponsor for the matchday shirts of Brighton’s men’s team. This deal was last renewed in June 2021.
Crypto-focused digital asset platform Whalefin, offered by Singapore-based Amber Group, was announced as Chelsea’s matchday-shirt sleeve sponsor in May 2022 in a deal reportedly worth £20 million per year and set to kick off with the start of the 2022-23 season.
This deal was reportedly completed in January earlier that year, before sanctions were placed on the club and their owner Roman Abramovich by the UK on the back of Russia invading Ukraine, and was Chelsea’s first cryptocurrency partnership.
In December 2022, however, Bloomberg reported that WhaleFin had decided to terminate the Chelsea deal prematurely as part of its cost-cutting measures.
The Cape Town, Western Cape-based Africa-operating financial services company was announced as the official matchday-shirt sleeve sponsor of the club in May 2022, with the deal kicking off with the start of the 2022-23 season.
BOXT is a British smart home heating systems expert based in Leeds, West Yorkshire. The company was announced as the matchday-shirt-sleeve sponsor of the Everton men’s, women’s and U21 teams in August 2022.
The London-headquartered blockchain-based mobile network company was announced as a Principal Partner of Fulham in July 2021. It served as the team’s front-of-matchday-shirt sponsor for the entirety of the 2021-22 season.
In June 2022, the two parties renewed their partnership to also cover the 2022-23 season. As per the renewed agreement, World Mobile serves as the matchday-shirt-sleeve sponsor to the club. The deal covers Fulham’s men’s and women’s senior as well as their academy (U21 and U18) setups.
The San Francisco, California-based mobile e-commerce platform was announced as the club’s official matchday-shirt-sleeve sponsor in July 2022. Currently set to run until the end of the 2022-23 season, the agreement covers Leeds United’s men’s, women’s and academy teams.
Vietnamese beer brand Bia Saigon has been Leicester City’s Official Sleeve Partner since August 2018. The deal reportedly costs the ThaiBev-owned company £2.5–3 million every season.
The Seattle-headquartered American online travel shopping company became a Principal Partner of Liverpool Football Club and the Official Sleeve Sponsor for their matchday kits in October 2020 in a deal set to run until the end of the 2022-23 season.
Expedia replaced American financial services company Western Union, which prematurely ended its sleeve sponsorship deal with the club, having signed a five-year agreement in August 2017.
Partners since 2015, Nexen Tire and Man City made history in March 2017 when the Yangsan-based Korean tyre manufacturer became the first-ever sleeve sponsor of a Premier League club.
Over the course of the partnership, the two have engaged in digital content collaborations while promoting football on a grassroots level.
The deal between the two parties was renewed ahead of the start of 2020-21 season to include the club’s women’s and esports teams as well. The last renewal between the club and Nexen was announced in August 2022, covering the 2022-23 season.
The Ashburn, Virginia-headquartered American IT services and consulting company was announced as Man United’s Digital Transformation Partner in July 2022 as part of a multi-year agreement. DXC Technology also replaced Kohler as the club’s matchday-shirt sleeve sponsor.
DXC Technology is also the Presenting Partner of the Manchester United Foundation, a role that entails “mentoring young people in the community, instructing on new technologies and teaching skills for future technology careers”. DXC also works with the club to enhance their daily business operations while interacting with their global fanbase.
Based in Dubai, Noon.com is a digital marketplace dedicated to local businesses in the Middle East. The platform was announced as Newcastle United’s official matchday-shirt-sleeve sponsor for the 2022-23 season in June 2022.
The deal also makes official Newcastle United kits available on Noon.com, including the option of personalisation.
The Bury-based British sports-fashion retail company was announced as the matchday-shirt sleeve sponsor of Southampton’s senior men’s team as well as their B team, U18 and academy teams in August 2022 on a one-year deal.
The Farnham, Surrey-based British online car retailer was announced as the club’s Official Sleeve Partner in January 2021 on a five-year deal.
The deal sees the cinch logo appear on the left sleeves of the matchday kits of both their men’s and women’s teams of the club. The two parties also work together over several marketing campaigns.
Online trading specialist Scope Markets was announced as West Ham’s official trading partner in September 2018. The two have collaborated over fan experience activities since then.
In June 2020, the deal between the two was expanded to include a sleeve sponsorship agreement that would see the Scope Markets logo appear on the left sleeves of the West Ham senior men’s team’s matchday shirts. The expanded deal was reportedly worth around £1m–1.5 million annually.
West Ham further extended their partnership with Scope Markets in a multi-year agreement in July 2021.
The online sports-betting platform was announced as a Main Partner and the new matchday-shirt-sleeve sponsor of the club in June 2022, ahead of the 2022-23 season.
Also Read – Premier League clubs and their principal sponsors for 2022-23 Season
| Club | Sleeve Sponsor |
| Arsenal | Visit Rwanda |
| Aston Villa | Kaiyun Sports |
| Bournemouth | Dewalt |
| Brentford | SafetyCulture |
| Brighton & Hove Albion | Snickers Workwear UK |
| Chelsea | WhaleFin |
| Crystal Palace | Mukuru |
| Everton | BOXT |
| Fulham | World Mobile |
| Leeds United | Wish |
| Leicester City | Bia Saigon |
| Liverpool | Expedia |
| Manchester City | Nexen Tire |
| Manchester United | DXC Technology |
| Newcastle United | Noon.com |
| Nottingham Forest | None |
| Southampton | JD Sports |
| Tottenham Hotspur | cinch |
| West Ham United | Scope Markets |
| Wolverhampton Wanderers | 12BET.com |
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