Football News

Premier League scores new partnership with Castrol

Partnership to focus on fan engagement across the UK and Castrol’s key markets.

 

The Premier League has signed a new partnership with industrial and automotive lubricants company Castrol, which is set to get underway from January 2022. Although the length of the contract wasn’t disclosed, it is reported that the deal is worth between £10 million and £12 million per year.

The partnership will see Castrol delve in fan engagement in the UK and also its other key market areas, which are China, the Association of Southeast Asian Nations (ASEAN) countries, the Middle East and Europe.

Through the deal, Castrol will promote its range of electric vehicle fluids, high-performance lubricants and evolving service and maintenance business. It will also showcase its products and services for its industrial, marine and energy customers.

Additionally, Castrol will be sponsoring the Premier League Golden Awards and also collaborate with the league to work and launch new awards. Both parties will also work closely together on multiple fan engagement activities.

 

Richard Masters, Chief Executive, Premier League, stated:

We are excited to be partnering with Castrol, a business with a proud heritage of supporting some of the best-known football and sporting competitions.

Castrol is a truly international brand and we look forward to working with them to engage Premier League fans all over the world.

 

Mandhir Singh, CEO, Castrol, added:

With our history of football sponsorship, we’re delighted to be partnering with the Premier League. This partnership gives us a great opportunity to showcase and market Castrol’s full range of existing and innovative new products and services to consumers and business customers.

We’re looking forward to revealing some exciting new initiatives for passionate football fans across the world.

 

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

2 hours ago

South Africa vs India 1st T20I: Preview and Predictions

Can Suryakumar Yadav and co. take a series win in South Africa? While the Indian…

3 hours ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

7 hours ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a…

24 hours ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

1 day ago

Stake F1 Team Kick Sauber to part ways with both Valtteri Bottas and Zhou Guanyu after this season

Stake F1 Team Kick Sauber have announced that Valtteri Bottas and Zhou Guanyu will leave at the end…

1 day ago