Premier League is one of the most popular annual sporting events. The soccer tournament enjoys massive viewership from not just England but across the globe. So, naturally, the Premier League serves as a perfect platform to reach out to a large and diverse customer base. Every year, many brands big to become a sponsor of this event but only a few are selected. Let’s take a look at the ones that found a place in the Premier League’s partners list.
Lead Partner – EA Sports
Video Game Developer, EA Sports, has been the lead sponsor of the Premier League since the beginning of the 2016-2017 season.
Official Bank – Barclays
Financial Institution, Barclays, joined forces with the Premier League over 16 years ago. In fact, for the 2015-2016 edition, the tournament was named Barclays Premier League.
Official Snack – Cadbury
Cadbury became the official snack of Premier League before the start of 2017-2018 season.
Official Beer – Budweiser
In 2019, Budweiser replaced Carling as the official beer of the Premier League.
Official Soft Drink – Coco-Cola
The beverage company, Coca-Cola, became a sponsor of the Premier League in September 2018.
Official Ball -Nike
The Premier League partnered with Nike over two decades ago, before the start of the 2000-2001 season. This year, Nike has released a new version of Merlin ball for the tournament.
Official Time Keeper – Tag Heuer
Watchmaker, Tag Heuer, has been the official timekeeper of the Premier League since the 2016-2017 season.
Official Licensee – Avery Dennison
Global sportswear branding and labelling manufacturer, Avery Dennison, became a partner of the Premier League in 2019. The brand will print and produce all official Premier League names, numbers and sleeve badges this season.
Official Licensee – Panini
In 2019, Panini became the official sticker and trading card licensee of the Premier League.
Official UK Broadcast Partner
Sky Sports
BT Sport
Amazon Prime Video
BBC Sport
Official UK Radio Broadcast Partners
BBC Radio 5 Live
Talk Sport
This article contains information regarding the organisations enjoying a strong branding presence across the assets…
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