Paris Saint-Germain FC team up with BEYOND Developments

Paris Saint-Germain Football Club have announced a multi-year partnership with BEYOND Developments, a Dubai-based real estate developer.

BEYOND Developments has come on board as PSG’s Premium Sleeve Partner until 2029. Its logo will thus be present on the Parisians’ matchday shirt, with sport, culture, lifestyle, and community engagement activations also part of the agreement.

Richard Heaselgrave, Chief Revenue Officer at Paris Saint-Germain FC, commented:

“This partnership with BEYOND Developments represents a powerful alignment between two brands that redefine excellence in their respective fields, with a shared belief that sport and design both have the power to inspire and elevate everyday life. BEYOND’s approach to creating meaningful spaces mirrors our own ambition to connect with people through passion, creativity, and emotion.”

Adil Taqi, CEO of BEYOND Developments, added:

“As we begin 2026, this partnership with Paris Saint-Germain sets a meaningful tone for the year ahead. It reflects our belief that great design and great sport share the same power. Both move people, shape culture, and create moments that stay with us. At BEYOND, we design destinations that evoke emotion and inspire connection. Paris Saint-Germain brings that same energy to a global stage. This collaboration allows us to engage audiences through a shared vision of creativity, performance, and modern living, while extending our presence to new communities around the world.”