Asia faced deal announced
French football club Paris Saint-Germain (PSG) has announced a new partnership with online trading platform Culture Capital, who will join as the club’s Official Regional Partner. The partnership is focused on the Asia region, with the aim of increasing the club’s presence in the region. The deal will run until the 2025/26 season and will see Culture Capital get major branding presence in the Asian market. Culture Capital will also gain marketing assets of the club and use the PSG IP and virtual LEDs, along with club hospitality and matchday sponsorship packages.
Nicola Ibbetson, Paris Saint-Germain Global Partnerships Director, commented,
“We are delighted to welcome Culture Capital as one of our partners in Asia. Their growth and ambition make them a natural ally for Paris Saint-Germain, and we are convinced that this collaboration will further strengthen our bond with our supporters throughout Asia. This partnership is a perfect illustration of our desire to associate our brand with companies that are focused on innovation.”
Culture Capital released a statement on the partnership, which read,
“We are delighted to team up with Paris Saint-Germain to increase our visibility, particularly among its large fan base in Asia. Our shared commitment to excellence and innovation will be the basis for this thrilling partnership.”
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