Ligue 1 club Paris Saint-Germain have announced a new partnership with online sneaker marketplace GOAT. The multi-year partnership, which is reported to be worth more than €50 million, will see GOAT serve the French club’s Official Sleeve Sponsor and a Principal Partner from July 2022. From now until the end of the season, GOAT will serve the club as an Official Partner.
Along with having branding rights on the first-team, training and warm-up jerseys of the men’s team from next season, GOAT and PSG will also collaborate on promoting the GOAT brand across their various platforms.
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Speaking about the partnership Marc Armstrong, Chief Partnership Officer, PSG, commented:
“We are delighted to welcome GOAT into the Paris Saint-Germain family with this partnership that will see them join the exclusive roster of club partners present on our iconic jerseys. As an Official Partner of the club, GOAT’s logo is also present on PSG’s performance kits, training kits and warm-up kits as well.
“GOAT is a perfect fit for the club and further supports our position as a leading global sports and lifestyle icon for fans all over the world. Together we will develop exciting and creative experiences to connect with supporters everywhere.”
Eddy Lu, Co-Founder and CEO of GOAT Group, commented:
“Paris Saint-Germain is one of the most influential clubs in the world and we’re excited to partner with them as we continue to build our global community.
“We’re not only bringing together two leading lifestyle brands, but uniting a community of athletes, creatives and fans around the world. This partnership plays to each other’s strengths, with innovative collaborations in the months and years to come.”
GOAT will also launch an exclusive PSG experience on its platform, which will include PSG lifestyle wear and other accessories.