Paris Saint-Germain FC join hands with Pernod Ricard

Paris Saint-Germain Football Club (PSG) have announced a four-year partnership agreement with Pernod Ricard, a global wine and spirits brand.

The deal will cover all PSG teams, including their men’s and women’s football and handball teams, for whom Pernod Ricard act as an Official Partner as well as an Official Provider. 

Joining the club as a worldwide partner, Pernod Ricard will provide the Parisian club with its range of champagne and spirits, enjoying in return branding visibility across various club assets.

Nicola Ibbetson, Director of Partnerships and Sponsorships at Paris Saint-Germain FC, commented:

“We are delighted to collaborate with Pernod Ricard, a prestigious partner that embodies the same passion for excellence, conviviality, and elegance as Paris Saint-Germain. This partnership is a perfect synergy, where each brand enhances the other, and together, we will elevate the PSG and Pernod Ricard experience to new heights on the international stage.”

Philippe Guettat, EVP Global Brands at Pernod Ricard, said:

“In recent weeks the whole world has observed how sport is about audacity, passion, and coming together; values that fully resonate with Pernod Ricard’s purpose of being Créateurs de Convivialité. Through this partnership with Paris Saint-Germain, we want to celebrate the beauty of togetherness and achievement, through the magic of sport. We will be cheering on PSG and their great ambitions for the upcoming seasons.”