Paris Saint-Germain FC team up with Haier

Paris Saint-Germain Football Club have announced a multi-year partnership with Chinese consumer electronics brand Haier, bringing it on board as an Official Partner.

The multi-year deal, running until 2028, will see Haier enjoy branding visibility at PSG’s home ground, the Parc des Princes, through LED displays on matchdays, dedicated branded corners, and immersive fan experiences. Global activations to engage with PSG fans worldwide are also part of the agreement.

Richard Heaselgrave, Paris Saint-Germain FC’s Chief Revenue Officer, commented:

“We are very pleased to welcome Haier to the Paris Saint-Germain family. As a global leading home appliance brand, Haier is part of people’s everyday lives. This partnership is a unique opportunity to bring the Club even closer to our fans around the world, both at the stadium and at home.“

Haishan Liang, Vice Chairman of the Board of Directors and President of Haier Group, added:

“Paris Saint-Germain embodies a spirit of innovation and an unrelenting passion for excellence. Our partnership with the club goes beyond sport and technology; it reflects a shared champion’s mindset and a vision of smarter living. Together, we will bring the idea of ‘Playing with the Number Ones’ to life in households around the world.“