Paris Saint-Germain FC (PSG) have signed a new multi-year global partnership with Yassir, an on-demand and payment services app operating in North Africa.
The three-year deal will see the Yassir branding feature on the LEDs at the Parc des Princes stadium (home of the PSG senior men’s team) and the club’s digital media platforms.
Yassir aims to gain worldwide visibility through its partnership with the French professional football club.
Also read: Paris Saint-Germain FC (PSG) extend Visit Rwanda sponsorship
Marc Armstrong, Chief Revenue Officer at Paris Saint-Germain FC, commented:
“We are delighted to team up with a company that shares our philosophy. Yassir and Paris Saint-Germain both want to explore new horizons and are determined to push boundaries in order to continue enriching the experience of our supporters and customers alike.“
Noureddine Tayebi, Founder and Chief Executive Officer of Yassir, added:
“Yassir is the largest on-demand services and payments company in North Africa. In five years, we have become established in seven countries and over fifty cities across the globe. We are confident that our alliance with Paris Saint-Germain, a French club that has become a truly global brand, will enable us to expand into other regional, continental, and world markets. We cannot wait to treat our loyal customers to a unique experience with Paris Saint-Germain.“
McLaren Racing have announced a new partnership with Japanese motorcycle and passenger car wheel manufacturer,…
Premier League giants Arsenal have announced a new multi-year deal with security provider, ADT, who…
French Formula One team Alpine has announced a partnership renewal with Argentine e-commerce company &…
MotoGP has announced a multi-year partnership with ticket and hospitality packages brand, Quint, who will…
The Hundred franchise Birmingham Phoenix have announced a new partnership with footwear brand Skechers, which…
The PGA TOUR has announced a new multi-year partnership with SPF-first skincare brand Supergoop!, who…