Aditya ChaudhuriParis Saint-Germain FC (PSG) have signed a new multi-year global partnership with Yassir, an on-demand and payment services app operating in North Africa.
The three-year deal will see the Yassir branding feature on the LEDs at the Parc des Princes stadium (home of the PSG senior men’s team) and the club’s digital media platforms.
Yassir aims to gain worldwide visibility through its partnership with the French professional football club.
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Marc Armstrong, Chief Revenue Officer at Paris Saint-Germain FC, commented:
“We are delighted to team up with a company that shares our philosophy. Yassir and Paris Saint-Germain both want to explore new horizons and are determined to push boundaries in order to continue enriching the experience of our supporters and customers alike.“
Noureddine Tayebi, Founder and Chief Executive Officer of Yassir, added:
“Yassir is the largest on-demand services and payments company in North Africa. In five years, we have become established in seven countries and over fifty cities across the globe. We are confident that our alliance with Paris Saint-Germain, a French club that has become a truly global brand, will enable us to expand into other regional, continental, and world markets. We cannot wait to treat our loyal customers to a unique experience with Paris Saint-Germain.“
