PSG inks new Zing Coach deal

French football club Paris Saint-Germain (PSG) have announced a new multi-year partnership with AI-powered fitness app, Zing Coach. The partnership will see Zing Coach join PSG as an Official Partner until 2027. The partnership will cover the PSG men’s and women’s teams and the PSG fans will be able to get access to training routines modeled after the PSG men’s and women’s team players through Zing Coach’s fitness platform. The top performers will win prizes and other experiences as PSG and Zing Coach will collaborate on various fan engagement activities. 

Richard Heaselgrave, Chief Revenue Officer, Paris Saint-Germain, said,

“At Paris Saint-Germain, we are constantly striving to create unique connections with our supporters around the world. By partnering with Zing Coach, we give our fans the opportunity to experience what it’s like to train like an elite athlete and to turn their passion for football into an active commitment to their well-being. This marks another step forward in diversifying our activities, as we continue to explore new territories beyond our professional sports.”

Anton Marchanka, CEO at Zing Coach, added,

“Partnering with Paris Saint-Germain – the most decorated club in the history of French football – offers access to a vast, global fanbase of potential users. Creating a unique opportunity to connect with their club and explore daily workouts shaped around those of their favorite stars, we hope to motivate millions to take the first step in their physical health journey, but to pick up lasting habits that improve their health and quality of life.”