Paris Saint-Germain FC announce Zing Coach deal

Paris Saint-Germain Football Club have announced a multi-year partnership with Zing Coach, an AI-powered fitness platform.

Zing Coach has thus come on board as an Official Partner of the Parisian outfit until 2027. The partnership will cover the men’s and women’s teams of the club, while their fans will get access to training routines modelled after the teams’ players through Zing Coach, with top performers standing a chance to win unique prizes and experiences.

Further collaboration on various fan engagement activities is also part of the agreement between PSG and Zing Coach. 

Richard Heaselgrave, Chief Revenue Officer, Paris Saint-Germain FC, said:

“At Paris Saint-Germain, we are constantly striving to create unique connections with our supporters around the world. By partnering with Zing Coach, we give our fans the opportunity to experience what it’s like to train like an elite athlete and to turn their passion for football into an active commitment to their well-being. This marks another step forward in diversifying our activities, as we continue to explore new territories beyond our professional sports.”

Anton Marchanka, CEO at Zing Coach, added:

“Partnering with Paris Saint-Germain – the most decorated club in the history of French football – offers access to a vast, global fanbase of potential users. Creating a unique opportunity to connect with their club and explore daily workouts shaped around those of their favorite stars, we hope to motivate millions to take the first step in their physical health journey, but to pick up lasting habits that improve their health and quality of life.”