Puma extends LaLiga deal

Spain’s men’s professional club football topflight LaLiga has announced a long-term partnership extension agreement with Puma, which will see the latter continue on as the Official Ball Supplier of the league until the end of the 2028/29 season.

The five-year extension kicks off with the 2024/25 season. 

The two parties initially teamed up at the start of the 2019/20 season, when Puma became the Official Ball supplier to the two LaLiga tiers. The latest agreement will see Puma continue to support other projects of the league, such as “LaLiga Academy” and “LaLiga Genuine”. 

Also read: LaLiga Sponsors 2023/24

Óscar Mayo, Executive General Director, LaLiga, commented:

“At LALIGA we are very satisfied with the expansion of our partnership with PUMA, they are a strategic partner that we are collaborating with us not only on the growth of our competition, but also for the development of our brand and our evolution. We share long-term goals with PUMA as well as a way of understanding the sports industry that allows us to find very beneficial synergies, both for us and for all LALIGA fans.“

Javier Ortega, General Manager Europe, Puma, added:

“We are delighted to continue our partnership with LALIGA, a collaboration that allows us to encourage the sporting spirit and passion for football all around the world. With LALIGA, we have reached great goals, and the renewal of this agreement is testimony to our long-term commitment to innovation as a development context. We are sure that this association will allow us to continue innovating in many areas, from sports technology and research to product design. We look forward to continuing building and to explore new and exciting opportunities in the world of national and international football together.“