Aditya ChaudhuriGerman sports brand PUMA has roped in Indian fast bowler Mohammed Shami as its latest brand ambassador.
Shami joins PUMA’s illustrious roster of athletes, which already boasts global stars like Usain Bolt and Neymar Jr as well as Indian icons like Virat Kohli, Sunil Chhetri, MC Mary Kom, Harmanpreet Kaur, Harleen Deol and Avani Lekhara.
As per the deal, Shami will endorse PUMA’s footwear, apparel and accessories through multiple activities and campaigns throughout the year. PUMA has also created a new bowling spike with a mid-sole meant for runners to support fast bowlers, which will also be promoted by Shami.
Mohammed Shami spoke about his new partnership, stating:
“Just as every fast bowler in the world, I love speed and when you talk about speed, nothing beats forever faster than PUMA. While I strive for excellence on the cricket field, PUMA continues to create path-breaking products that aid athletes like me to be the fastest in their game. I am delighted to be part of the PUMA family and it’s an amazing feeling to join their star-studded roster.“
Karthik Balagopalan, Managing Director, PUMA India, commented:
“Bringing Mohammed Shami into the PUMA family reinforces our dedication to the sport of cricket. We are delighted to support and welcome Shami into the PUMA family which has been home to cricket icons Virat Kohli and Harmanpreet Kaur. Shami is an outstanding fast bowler with an impressive track record across cricketing formats. His relentless courage, unwavering spirit and the finesse he brings to the game perfectly resonates with our brand values. We strongly believe that Shami’s association with PUMA will not only inspire fans and athletes but also drive our commitment to further sports culture in the country.“
