Rahul SahaThis article contains information regarding the organisations enjoying a strong branding presence across Indian Premier League (IPL) franchise Punjab Kings’ (PBKS) physical and digital assets as their official sponsors and partners for the 2024 season.
TITLE PARTNER
Dream11
The Mumbai-headquartered Indian fantasy sports platform is serving as the sleeve sponsor for the PBKS matchday shirt for IPL 2024.
PRINCIPAL SPONSORS
BKT
In March 2022, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited) was announced as the Official Tire Partner for eight IPL teams—the Mumbai Indians, the Delhi Capitals, the Royal Challengers Bangalore (now “Royal Challengers Bengaluru”), the Kolkata Knight Riders, the Punjab Kings, the Rajasthan Royals, the SunRisers Hyderabad, and the Gujarat Titans—for the 2022 season.
BKT has been serving the PBKS as their back-of-matchday shirt sponsor since IPL 2021.
Reliance Jio
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all IPL teams since first signing a league-wide deal ahead of the 2018 season.
For the PBKS, Jio was the principal back-of-shirt sponsor on the team’s matchday shirt during the 2018 season and the chest sponsor for the 2019 and 2020 seasons. Currently, it serves them as a sleeve sponsor for their matchday shirt.
All Seasons Hand Rub
All Seasons Hand Rub is a hand sanitiser brand from luxury whisky maker All Seasons. It joined the PBKS sponsorship portfolio ahead of the 2021 IPL as their Official Safety Partner.
All Seasons Hand Rub currently serves the Kings as a sleeve sponsor for their matchday shirt.
Hindware Italian Collection
The Italian range of the Indian sanitaryware and faucets products manufacturer was announced as the Official Refreshing Partner of the PBKS in March 2022.
As part of the branding rights, the partnership entails the Hindware Italian Collection logo featuring on the PBKS matchday headgear.
Astral Pipes
The Kings announced their partnership agreement with Astral Pipes in March 2024, before the commencement of the year’s IPL season.
The deal sees Astral Pipes act as an associate partner of the PBKS.
KENT RO
In March 2024, the Punjab Kings roped in healthcare products manufacturer KENT as their Principal Sponsor ahead of IPL 2024.
As part of the deal, KENT enjoys branding visibility on the Kings jersey. Through the partnership, the two parties aim to promote cricket and provide pure thrill to fans.
OFFICIAL POURING PARTNER
Campa Cola
Indian soft drink brand Campa Cola signed up with the Punjab Kings as their Official Pouring Partner ahead of the 2023 IPL season.
OFFICIAL PARTNERS
Avon Cycles
Avon Cycles, a Ludhiana-based Indian bicycles and e-bikes manufacturer, partnered with the Punjab Kings as an official partner ahead of the 2024 IPL season. It partnered with the Kings back in 2020 as well.
With the current deal, the company aims to align with the ethos of promoting an active and healthy lifestyle, encouraging the youth to not only embrace cricket but embody the true values of sportsmanship in daily life.
Advance Decorative Laminates
In March 2024, the PBKS inked a sponsorship agreement with Advance Decorative Laminates, an Indian manufacturer and retailer of decorative laminates, PVC laminates, and plywood.
For the 2024 IPL season, Advance Decorative Laminates has been named the Official Laminates & Plywood Partner of the Kings.
Dazller
In March 2024, the Punjab Kings announced their partnership with Dazller, a cosmetics brand of Aravind Laboratories, roping it in as their official beauty partner for IPL 2024.
As per the deal, Dazller is to style the PBKS cheer squad and provide them with a wide range of beauty products like eyeliners, nail polish, and lipsticks. With this partnership, Dazller will be banking on the popularity of the IPL to help it strengthen its connection with a wider audience across India.
Verka
Verka Dairy, a milk processing factory located in Verka and a flagship brand of MILKFED that came into being in 1973, was roped in by the PBKS as their official dairy partner during the first week of IPL 2024.
LIFESTYLE EYEWEAR PARTNER
Polaroid Eyewear
Ahead of the 2024 IPL season, the Kings added Italian eyewear manufacturer Polaroid Eyewear to their sponsorship portfolio as their official lifestyle eyewear partner.
FAN MERCHANDISE PARTNERS
FanCode Shop
FanCode, a multi-sport aggregator platform by Dream Sports, serves as a merchandise partner to the Punjab Kings.
In 2020, FanCode signed up with six IPL franchises, including the Kings, to serve as their merchandise partner, before the COVID-19 pandemic put a hold on things.
Shop The Arena
The PBKS signed up with Shop The Arena ahead of IPL 2023, roping it in as a merchandise partner.
Shop The Arena is an apparel merchandise brand that aims to bring quality, authentic sports merchandise to sports fans in India. Fans can buy T-shirts, jackets, joggers, and much more on its website.
SIX5SIX
In March 2024, the Kings announced the signing of a partnership agreement with SIX5SIX, an Indian sportswear brand.
As per the deal, SIX5SIX serves as the Kings’ official fan merchandise partner.
DUDEMe
DUDEMe, an Indian lifestyle fashion clothing brand, was added to the Kings sponsorship portfolio as an official fan merchandise partner ahead of IPL 2024.
OFFICIAL GLOBAL MERCHANDISE PARTNER
PlayR
The Punjab Kings announced PlayR as their Official Global Merchandise Partner for the 2023 IPL season.
TICKETING PARTNERS
PayTM Insider
PayTM is an Indian multinational fintech company that specialises in digital payments and financial services.
Since 2018, PayTM and its dedicated online ticketing platform, PayTM Insider, have served as the Official Ticketing Partners to the Punjab Kings. As per the agreement, fans can book tickets for the Kings home games exclusive on PayTM.
OFFICIAL HANDSET PARTNER
Lava
Ahead of IPL 2024, Indian smartphone and smartphone accessories manufacturer Lava announced signing a partnership agreement with the Punjab Kings.
With this strategic collaboration, Lava Mobiles is acting as the official smartphone/handset partner of the Punjab Kings for the 2024 IPL season.
OFFICIAL TIME PARTNER
Timex
US-based global watch brand Timex announced signing a partnership deal with the Punjab Kings as their “official timekeeper” for the 2024 IPL season.
As per the terms of the deal, this association entails Timex branding featuring across Kings assets, including a prominent logo placement on their playing kit trousers.
