PV Sindhu teams up with KiranaPro

Ace Indian shuttler PV Sindhu has been revealed as a brand ambassador of KiranaPro, an AI-powered commerce platform.

Also becoming an investor in the company, Sindhu will join KiranaPro right before the commencement of the 2025 Indian Premier League (IPL) season with the aim of reaching out to wider audiences across the country. As brand ambassador, the 29-year-old will highlight the company’s vision of bridging the gap between small retailers and consumers.

Additionally, Sindhu will headline various digital campaigns, advertisements, and other media campaigns for KiranaPro, while also sporting its logo on her on-court jerseys.

Speaking about partnering with KiranaPro, Sindhu commented:

“I’ve always believed in the power of empowerment, and KiranaPro is making a real difference by helping neighbourhood kirana stores embrace technology, unlock new opportunities, and thrive in an increasingly digital world. This goes beyond retail—it’s about transforming the rural economy and contributing to India’s overall development. I’m proud to join KiranaPro, both as brand ambassador and investor, to support this meaningful mission of empowering communities and creating a lasting impact.“

Jogesh Lulla, Co-founder & COO, Cornerstone Sport, Talent Management Agency, stated:

“PV Sindhu has always been an advocate for excellence and empowerment, both on and off the court. Her partnership with KiranaPro is more than just a collaboration—it’s a shared vision to uplift small businesses and bring digital transformation to India’s kirana stores. At Cornerstone Sport, we are proud to have facilitated this association and look forward to seeing it create a lasting impact.“

Deepak Ravindran, Co-Founder & CEO, KiranaPro, added:

“This partnership marks a significant milestone for KiranaPro. PV Sindhu is the embodiment of skill and determination. We have taken on the task of building a nationwide network connecting lakhs of kirana stores to millions of local customers. Sindhu’s support is a recognition of our efforts and will act as a catalyst for us to work even harder towards the cause of empowering local communities.“

Dipankar Sarkar, Co-Founder & CTO, KiranaPro, said:

“We are extremely excited that a national icon like PV Sindhu has decided to back our vision to empower neighborhood kirana stores. Her support for our tech-driven and AI-powered solutions will help accelerate the digital transformation of small businesses across the country. Together, we can bring positive change to smaller cities and towns in India.“