PV Sindhu
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PV Sindhu: Endorsements | Investments
Pusarla Venkata Sindhu is one of the most recognised names in India.
Having won gold at the 2019 World Championship and having become the first Indian female athlete to win two individual medals at the Olympics, worldwide success has made the badminton player hailing from Hyderabad a sporting icon in the country. Sindhu had a career-high ranking of world no. 2 in 2017, and recently won gold at 2022 Commonwealth Games.
Aside from her on-court heroics, Sindhu is also one of the highest-paid female athletes, as reported by Forbes.
With Sindhu being a brand magnet, here we take a look at the shuttler’s endorsement deals over the years.
Biryani By Kilo - Biryani By Kilo (BBK), a food start-up run by Gurugram-based Sky Gate Hospitality Pvt. Ltd., announced acer shuttler, PV Sindhu, as its first-ever brand ambassador in January 2023. Sindhu will be seen face as the face of the brand, with their association considered more meaningful since the shuttler was born and brought up in Hyderabad according to the brand.
Talking about their association, Sindhu said, “I am happy to be associated with Biryani By Kilo(BBK) as I have always been fond of their biryani, kebabs and curries. The brand is a pioneer in delivering fresh handi biryanis, dum-cooked especially for each individual order. I look forward to a fruitful partnership with the brand.”
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Sachin Tendulkar joins Spinny
Former Indian cricketer joins as the brand’s strategic investor and an endorser. Indian cricketing icon Sachin Tendulkar has joined the pre-owned car retailing platform Spinny as a strategic investor. Tendulkar will also become the company’s lead brand endorser. Niraj Singh, Founder and CEO of Spinny, commented: “His life and journey stand as a...
PV Sindhu joins Spinny as brand ambassador
The ace shuttler joins as one of the captains of Squad Spinny. Spinny, an Online-To-Offline (O2O) retail platform that is used to buy and sell cars, has announced that it has roped in badminton star PV Sindhu as its brand ambassador. Sindhu joins as one of the “captains” of Squad Spinny, through which she...
SINDHU TO SERVE UP LEGAL ACTION
After a triumphant week that saw PV Sindhu become the first Indian woman to win two Olympic medals, following her bronze win at the Tokyo Games, the ace shuttler is again in the news for reasons she would not have hoped for. Sindhu’s management company, Baseline Ventures, is taking legal action against multiple brands that...
Tokyo Olympics : A look at India’s Badminton Contingent
From Saina Nehwal’s bronze in London 2012 to P.V. Sindhu‘s silver in Rio 2016, badminton has been one of India’s strongholds since the turn of the millennium. Considering the talent and potential the Indian shuttlers possess, badminton remains one of India’s best bets for a medal at the Tokyo Olympics. The Indian contingent will be...