Indian biryani and kebab brand Biryani By Kilo has roped in star badminton player PV Sindhu as a brand ambassador. Sindhu, who will be the face of the brand and headline multiple campaigns and advertisements for the brand, hails from Hyderabad, which is also known as the Biryani capital of the country.
Vishal Jindal, Founder and Co- CEO, Biryani By Kilo, commented:
“We are delighted to have PV Sindhu as the brand ambassador of Biryani by Kilo. Biryani and sports have a lot in common, both bring people together. Champions train tirelessly and consistently for years to be able to perform and win and so does BBK as a brand. Our association with her is a step towards strengthening the connection with our customers and reaching out to millions who admire and celebrate her excellence.“
PV Sindhu spoke about her new partnership, stating:
“I am happy to be associated with Biryani By Kilo as I have always been fond of their biryani, kebabs and curries. The brand is a pioneer in delivering fresh Handi Biryanis, Dum-cooked especially for each individual order. I look forward to a fruitful partnership with the brand.“