Qatar Stars League announces partnership with Red Bull

The Qatar Stars League (QSL), officially the Doha Bank Stars League, has announced a multi-year partnership with Red Bull.

The energy drink giant has come on board as an official sponsor of the league as well as the Qatar Cup for seasons.

The partnership will entail the QSL leveraging Red Bull’s marketing expertise and capabilities to support its growth, “enhance its presence and standing, and ultimately boost the commercial and marketing values of its competitions, while also elevating the fan experience.” 

Part of the QSL’s press release announcing the partnership read as follows:

“Red Bull is a prestigious global brand with presence in more than 170 countries. It has successfully built a distinctive global identity through its active participation in sports, culture, entertainment and innovation, as well as its support for athletes, innovators and pioneering projects worldwide.

“This partnership is expected to enhance co-operation between the two parties and leverage Red Bull’s marketing expertise and capabilities to support QSL’s objectives of developing its competitions and increasing fan engagement.

“QSL confirms that concluding this agreement represents a new addition to its network of partners and reflects the growing confidence of global brands in QSL’s competitions and sports, media and marketing platforms it provides to connect with fans and the community.“