This article contains information regarding the star forward of Manchester City and the England men’s national team, Raheem Sterling, and his sponsors, charity work and activism.
SPONSORS
In May 2021, Raheem Sterling inked a multi-year agreement with New Balance, becoming one of the brand’s most high-profile additions in football after Sadio Mané of Liverpool.
Clarks – Headquartered in Street, Somerset, the British shoe manufacturer and retailer has a sponsorship deal with Sterling since August 2020. The two have collaborated over a limited-edition range of Wallabee Silhouette shoes to celebrate the forward’s Jamaican roots.
Lucozade Sport – The British sports beverage brand roped Sterling in as an ambassador in September 2020 to launch its Cherry Kick flavour. The deal entailed social media marketing and engagement activities.
Gillette – Sterling was announced as an ambassador for the Proctor & Gamble-owned personal care products brand in October 2019.
H&M – Sterling has been a model for Swedish clothing-retail company H&M since February 2020.
PREVIOUS DEAL
Nike – The American sportswear giant was Sterling’s sponsor from 2012 to 2020. Since the start of the 2020-21 season. For a brief time, Sterling was without a sports equipment partner before he joined forces with New Balance in May 2021.
Vita De Lusso – Sterling promoted Vita De Lusso’s headwear back in 2015.
Electronic Arts (EA) – Sterling’s connection with EA goes beyond FIFA as the Englishman was part of the promotional campaign for The Sims 4 – EA’s flagship life simulator – back in September 2014.
Pepsi – Raheem Sterling was signed by Pepsi in September 2019 to feature in an ad alongside Paul Pogba, Leo Messi, and Mo Salah.
NOTABLE CHARITY WORK AND ACTIVISM
- Sterling has been a vocal advocate in the fight against racism for a number of years, having suffered from targeted abuse by the paparazzi early in his life.
- In October 2020, Sterling announced he’d be setting up a charity to help underprivileged kids.