Indian cricket legend Rahul Dravid has been revealed as a brand ambassador for Colgate-Palmolive’s Colgate Total brand.
The former Team India batter and Men in Blue head coach will thus be the face of the brand and headline campaigns across Colgate Total’s official digital and social media platforms.
By bringing Dravid on board, Colgate aims to link oral health with athletic performance, shifting the conversation from hygiene to overall physical readiness.
On teaming up with Colgate Total, Dravid commented:
“When it comes to sports performance, every detail counts. Oral health is one such detail – so much so that teams across the world & coaches like Hansi Flick now mandate dental exams for their team. That’s where Colgate Total comes in for me, it prevents 8 dental problems, giving you that proactive edge.”
Gunjit Jain, EVP, Marketing, Colgate-Palmolive (India), said:
“Good health has always been linked to sports performance. Everyone knows that you need good sleep, exercise and nutrition but the hidden edge that has not been spoken about yet is Oral Health. Yes, Oral Health is linked to sports performance. The science is simple – germs in your mouth can enter your body, cause inflammation and slow down muscle recovery and impact stamina. By partnering with Rahul Dravid, a personification of consistency and credibility, we’re taking this conversation mainstream while highlighting Colgate Total’s superior technology that fights germ build-up 3x better, preventing 8 dental problems. Stay tuned for more.”
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