Rahul Dravid announced as Vijay Sales ambassador
Indian cricket legend Rahul Dravid has been announced as a brand ambassador of Indian consumer electronics retailer Vijay Sales.
The partnership will see the former Team India captain and head coach headline television, digital, in-store, and festive campaigns for Vijay Sales, with the Mumbai-based company aiming to leverage the 53-year-old’s celebrity to boost its brand visibility across the country.
On joining Vijay Sales, Rahul Dravid commented:
“Some brands become part of people’s lives not simply because of what they sell, but because of the trust they build. Vijay Sales has shared that relationship with families for decades, and I particularly connect with the simplicity and warmth behind ‘Delivering Apnapan.’ I am delighted to associate with Vijay Sales and look forward to being part of its journey ahead.”
Nilesh Gupta, Director, Vijay Sales, added:
“Vijay Sales has always been built on relationships, not transactions. Understanding what a customer needs, offering the right advice and being there long after the purchase – that sense of trust and apnapan has defined us for over five decades. Rahul Dravid represents these values with an authenticity that people across India connect with, making him the most natural partner to represent the brand as we enter our next phase of growth.”
