Rahul Dravid: Brand endorsements

This article contains information regarding the brand endorsement deals of Indian former professional cricketer Rahul Dravid.

CURRENT ENDORSEMENTS

Practo

In 2021, Indian healthcare platform Practo signed Rahul Dravid as a brand ambassador. 

As part of the deal, Rahul Dravid has featured in the company’s “You are in safe hands” marketing campaign, endorsing its secondary care procedures under the Practo Care Surgeries (PCS) brand.

Piramal Realty

Piramal Realty, the real estate division of Piramal Group, roped in Dravid as a brand ambassador in 2021 and featured him in several campaigns for its housing projects in Mumbai and Thane.

These projects included Piramal Mahalaxmi in Jacob Circle, Piramal Vaikunth in Thane, Piramal Revanta in Mulund, Piramal Aranya in Byculla, and the developer’s commercial project Piramal Agastya in Kurla, Mumbai.

LaunchMyCareer

Edtech platform LaunchMyCareer signed Dravid as a brand ambassador in 2022.

The former India men’s national cricket team coach has thus featured in the company’s 360-degree campaigns created to advance its reach across India.

Farmley

Dry fruits and nuts brand Farmley signed Dravid as its first brand ambassador in 2023.

Knest

Indian aluminium formwork company Knest signed Dravid as a brand ambassador in 2023. 

BPCL

Bharat Petroleum Corporation Limited (BPCL) announced Dravid as a brand ambassador in 2023.

Dravid was brought in to endorse BPCL’s “Pure for Sure” initiative and MAK Lubricants. He has since been seen in several BPCL ad campaigns promoting MAK Lubricants.

ARS Steel

Tamil Nadu–based Indian integrated steel plant ARS Steel signed Dravid as a brand ambassador in 2024.

Via a series of ad films, Dravid has been seen promoting ARS Steel’s “550D CRS” TMT bars.

Shriram Finance

Indian financial services provider Shriram Finance announced Dravid as a brand ambassador in September 2024. 

Roombr

Bengaluru-based edtech startup Roombr unveiled Dravid as its brand ambassador in September 2024.

Roombr signed up Dravid to promote its “Digital Classroom Solutions” offering, created in collaboration with Intel and Texas Instruments. 

Salesforce

Global Customer Relationship Management (CRM) leader Salesforce roped in Dravid as an India-focused brand ambassador in 2024. 

The collaboration aims to create campaigns that resonate with mid-market business decision-makers across India by showcasing the success stories of Indian businesses that have leveraged Salesforce tech to achieve growth.

Orchids

In 2021, Orchids International Schools had Dravid appear in its marketing campaigns to raise awareness and boost its brand value.

Cadbury Bournvita

In 2024, Dravid appeared in the “D for Dreams” ad campaign conceived and created by Cadbury Bournvita. The campaign featured Dravid raising awareness and motivating young kids to play in the sunlight, which is a normal source of Vitamin D and is normally deficient in many young children.

Abbott

In 2022, global healthcare company Abbott brought in Dravid to raise awareness about age-related muscle loss. 

Via a campaign titled “Muscles Matters”, Dravid was seen endorsing Abbott’s “Ensure” which features HMB—a formulation to support Indians as they age. The campaign was rolled out to several digital media platforms and targeted community engagement.

CRED

CRED roped in Dravid for its quintessentially innovative ad campaign for promoting its credit card payment services in 2021. The ad showed Dravid in a unique angry-man avatar and went viral for its humorous content.

InCred

InCred Money, the retail wealth-tech arm of Incred Group, featured Dravid in its brand campaign “#InvestConfidentlyinFDs”. 

The campaign was created to enhance InCred’s brand image and reinforce its commitment to providing exceptional financial solutions to customers by targeting both digital and below-the-line (BTL) platforms.

Also read: MS Dhoni’s brand endorsements

Previous endorsements

Rahul Dravid has endorsed several big brands both during and after his playing career.

His previous brand endorsements featured a multitude of brands like Reebok, Hutch, Sansui, Kissan, Gillette, Max New York Life, Anchor, Karnataka Tourism, Bank of Baroda, Skyline Construction, Google, Castrol, Phillips, Asian Paints, Citizen, Samsung, Pepsi, and Brittania. 

Athlete Mentorship Programme

For promotion and growth of Indian sports, Go Sports Foundation and Rahul Dravid collaborated to initiate the Rahul Dravid Athlete Mentorship Programme for up-and-coming Indian athletes. The programme offers mentorship and assistance to help the athletes represent India in multi-discipline events, like the Olympics.