Rajasthan Royals ink FanCode Shop deal

FanCode Shop, the merchandising arm of FanCode, has announced a long-term partnership with the Rajasthan Royals (RR) to launch, build and manage the RR Mega Store. The partnership will leverage FanCode Shop’s sports commerce and tech capabilities to curate a connected and seamless experience for fans to purchase licensed Royals merchandise.

The mega store is now live with a diverse product range, including the official jersey, fan jersey, fan wear (T-shirts, shorts) and more. With the RR Mega Store, FanCode Shop will lend its expertise towards building and managing an exclusive digital store for the Indian Premier League (IPL) franchise, including end-to-end product and customer experience, manufacturing, logistics, customer care and marketing.

Zameer Kochar, Chief Marketing Officer, Rajasthan Royals, said:

“One of our key core values at the franchise is to always have a fan-first approach and keep them at the centre of everything we do. We believe our fans are our biggest asset, and through this partnership with FanCode Shop, our aim is to provide an integrated, seamless, one-stop experience for them to stay connected with their favourite team as well as have access to a varied range of our official, authentic merchandise.“

Yannick Colaco, Co-Founder, FanCode, added:

“Through technology and innovation, FanCode has strived to improve the fan’s experience of consuming sports. We are proud to be Rajasthan Royals’ partner of choice in building and managing the RR Mega Store. Fans will now have access to a wide range of authentic merchandise at affordable rates.“

Launched in 2020, FanCode Shop uses technology to innovate and deliver rapid turnaround times in both the creation and distribution of fan gear, ensuring that fans will have access to the latest, most topical designs of their favourite sports brands and teams under one roof.