The Rajasthan Royals have announced partnerships with radio and digital entertainment channel Mirchi and audio streaming platform Gaana. The two come on board as the Royals’ Official Entertainment Partners for the 2025 Indian Premier League season.
Gaana will curate playlists, matchday anthems, and exclusive audio content for the Royals, blending IPL action into its platform.
Mirchi, meanwhile, will work with RR on social media campaigns and fan engagement activities, including exclusive behind-the-scenes content, interactive contests, and ticket giveaways. It will also help the inaugural IPL champions with on-ground experiences to help them reach out to more sponsors.
Jake Lush McCrum, CEO, Rajasthan Royals, commented:
“Cricket is more than just a sport; it’s an emotion that unites millions, and entertainment plays a crucial role in enhancing that experience. Teaming up with Mirchi and Gaana creates an opportunity to deepen fan engagement, making them feel connected to the game not just on match days, but throughout the entire season. Whether it’s exclusive player insights, curated playlists, or engaging on-air interactions, this collaboration ensures that the passion and energy of IPL resonate far beyond the stadium.“
Yatish Mehrishi, CEO, Entertainment Network India, said:
“Cricket and entertainment are deeply connected in India, and we’re excited to elevate the Rajasthan Royals’ IPL 2025 journey as their Entertainment Partners. Through Mirchi’s powerful radio, digital, and on-ground presence, along with Gaana’s vast streaming audience, we aim to create an immersive experience that brings the excitement of IPL closer to every fan.“
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