The Rajasthan Royals have announced a partnership with Indian fashion e-commerce company Myntra.
Myntra comes on board as the Royals’ Official Fashion Partner, with the partnership aimed at providing RR fans unique experiences.
As per the agreement, Myntra will launch a dedicated Royals storefront offering the team’s “Pink Promise” jersey and other themed merchandise. A dedicated Royals section will also be available on Myntra’s Sports Hub.
With the partnership, the two parties aim to inspire fans to “lead a more active lifestyle”.
Dwijendra Parashar, Head Marketing, Rajasthan Royals, commented:
“Cricket is more than just a sport—it’s a lifestyle, and with Myntra, we’re delighted to be making Royals-inspired fashion more accessible to our fan community. The RR Pink Zone offers exciting new styles and will significantly increase the reach of our merchandise – which is an important touch point with our fans.“
Jayanti Ganguly, Vice President of Category Management at Myntra, added:
“Cricket brings the entire country together, and by associating with Rajasthan Royals, we are excited to bring fashion for all the cricket lovers in India. With the RR Pink Zone and unique merchandise, we’re making ‘Royals-inspired’ fashion a statement—bold, exciting, and accessible to all.“
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