Rajasthan Royals signs new deal with NEOM

Rajasthan Royals rope in NEOM as Principal Partner

March 5, 2024

The Rajasthan Royals (RR) have signed a partnership agreement with Saudi megacity project NEOM.

NEOM joins the RR portfolio as a Principal Partner for the next two seasons of the Indian Premier League (IPL).

The deal will put the NEOM branding on the chest of all official RR team clothing. The two parties will also work towards providing cricketing opportunities to the men and women in Saudi Arabia. 

Manoj Badale, Lead Owner, Rajasthan Royals, commented:

We are delighted to welcome NEOM on board as our Principal Partner. This landmark deal, emblematic of our global reach, national appeal as a franchise and cricketing expertise, signifies a shared commitment towards creating a positive societal impact. Over the past year, our collaboration has not only elevated cricket within NEOM through the strategic implementation of our workforce cricket program but has also contributed significantly to their mission of fostering a physically active and inclusive society. We are excited to be the flag bearers of cricket in NEOM, with the potential to contribute to the overall growth of the sport across the Kingdom, which is being driven by the Saudi Arabian Government and the Saudi Arabian Cricket Federation. This partnership also provides us with the opportunity to work as a conduit for fostering connections between NEOM and our passionate Indian supporters.

HRH Prince Saud bin Mishal Al Saud, Chairman, Saudi Arabian Cricket Federation, said:

We are thrilled to see the formalisation of NEOM’s cricket partnership with Rajasthan Royals, which holds great promise for the growth of the sport across Saudi Arabia. It’s important that we continue to develop a vibrant cricket community that can be enjoyed by all.

Jan Paterson, Managing Director, NEOM Sport, added:

Following a successful pilot program last year, we are excited to take our partnership with the Royals to the next level as a principal partner and continue growing cricket as a tool for social growth. Working with the Saudi Arabian Cricket Federation and Rajasthan Royals will enable us to provide cricket for men, women, girls and boys alike, across NEOM. This will pave the way for development at an individual level and contribute to the growth of the sport across the Kingdom, while amplifying the NEOM brand globally.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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