Sourav Ganguly, former BCCI president and captain of the India men’s national cricket team, has been named a brand ambassador for Rana Group, a conglomerate of EV and agritech manufacturing businesses.
As part of its Erisha E Mobility portfolio, the company has also introduced an electric three-wheeler for the L5 market while also revealing plans for impending electric four-wheelers in the freight, e-bus and hydrogen truck segments.
As per the deal, Rana Group’s Erisha Agritech Pvt Ltd and Erisha E Mobility Pvt Ltd will be represented by Ganguly. The group will largely concentrate on its agricultural technology and IoT-based farming solutions as part of the cooperation.
Four distinct mobile applications for smart farming, education, smart charging and the OHEO application—which will be an EV solutions platform dealing with after-sales, financing, passenger service aggregation and more—were also launched at the event in addition to Ganguly’s introduction as the two Rana Group entities’ brand ambassador.
Speaking on the development, Sourav Ganguly said:
“I am extremely happy to be part of Rana Group. For me, every partnership means a way forward and I hope my association will take the brand a long way ahead and for years to come. I am committed to using my skills and experience to contribute to the success of Rana Group.“
Darshan Singh Rana, CMD and Chairman, Rana Group, commented:
“Our team is thrilled to work with Mr. Sourav Ganguly and is excited to announce this partnership. We believe that Mr. Sourav Ganguly is a true representation of what our brand stands for, and we are looking forward to the positive impact that he will bring to our company.“