Here are the sponsors for Scottish top-flight team Rangers.
OFFICIAL PARTNERS
32Red – The Gibraltar-headquartered online casino company has been the Main Partner and principal front-of-shirt sponsor of the club since 2014. The two last extended their partnership in April 2019 to run until the end of the 2020-21 season.
Castore – Liverpool-headquartered sportswear company Castore was announced as the Official Kit & Retail Partner of the club in May 2020 in a deal worth £20 million that would commence from the 2020-21 season and run until the 2024-25 one. Castore replaced rival Danish brand Hummel.
Utilita – The British electricity and gas supplier serves as an Official Partner to the club since the 2016-17 season. The two parties last renewed their partnership in June last year to run until the end of the 2020-21 season and also extend the sponsorship to include the women’s first team and academy sqauds.
Sporting Pay – The London-headquartered bespoke payment solutions provider became the Official Payments Partner of the club in March last year in an attempt to introduce cashless and contactless payment solutions in and around the club’s home ground, Ibrox Stadium.
Konami – The Japanese video game company serves as the Official Video Game Partner to the club since August 2018. The deal sees Konami hold exclusive rights to feature Rangers’ licensing, that includes real-life likeness of players, kits and stadium, in its annual Pro Evolution Soccer (PES) release. The two last extended their partnership in September last year.
SEKO – Headquartered in Itasca, Illinois, SEKO was announced as the Official Logistics Partner and a back-of-shirt sponsor (above the player name) of the club in July last year in a deal that would cover the 2020-21 season. SEKO also works closely with the kit supplier to Castore to oversee the club’s retail and merch sales around the world.
Tennent’s – The Glasgow-based brewer has been a long-time partner of the club, with their association dating back to February 2010. Tennent’s stuck by Rangers even when they went into administration and were relegated to the fourth tier of the Scottish football pyramid in 2012.
Tomket Tires – The Czech Republic-headquartered tire manufacturer became an Official Partner and the sleeve sponsor of the club last July in a two-year deal.
The Energy Check – Headquartered in South Shields, South Tyneside, the energy consultancy company became an Official Partner and a back-of-shirt sponsor (below the kit number) to the club last June in a three-year deal. The deal also sees The Energy Check work with the club to reduce energy consumption and introduce innovative energy-saving ideas to implement around Ibrox Stadium and The Rangers Training Centre.
UNIBET – The Malta-headquartered sports betting firm serves as an Official Partner to the club and also as the principal front-of-shirt sponsor for some of their UEFA Europa League matches. The company is owned by the Kindred Group, the same company that also owns the club’s Main Partner, 32Red.
Carrick Packaging – Carrick Packaging is a Glasgow-headquartered plastic fabrication company. It serves as the club’s Official Academy and Development Team Partner since July 2019.
DCP Capital – Associated with the club since December 2019, Beijing-headquartered private equity firm DCP Capital serves as the club’s Official Women’s Partner and the principal front-of-shirt sponsor on the matchday kits of the women’s teams.
Eighty-One Powerdrink – The Swiss beverage brand became the Official Energy Drink Partner of the club in October last year on a two-year deal. Apart from branding presence, the deal also sees Eighty-One Powerdrink made available across the catering kiosks and hospitality areas at Ibrox Stadium.
Fortrade – The London-headquartered forex and CFDs broker signed on as the club’s Official Online Trading Partner last December on an initial 18-month deal.
Bitci Technology – Rangers signed Bodrum-headquartered Turkish cryptocurrency trading platform Bitci Technology as their Official Fan Token Partner in February earlier this year in a deal that is set to run until the end of the 2022-23 season.
Via Bitci, Rangers will create a Rangers Fan Token – a new digital currency that will allow fans to participate in several club-oriented activities. Bitci’s logo will also appear on Rangers’ matchday shorts.
ASSOCIATE PARTNERS
Following are the organisations that enjoy a branding presence across Rangers’ digital and physical assets as an Associate Partner – the second tier of the club’s sponsorship portfolio.
Fan Logic – The UK-based marketing and advertising firm serves as an Associate Partner to the club since September 2019. The deal sees Fan Logic provide bespoke offers and rewards to Rangers fans from major domestic and international brands.
Cadbury – Rangers signed a deal with American confectionary giant Mondel?z International in November last year, making its famous chocolate brand Cadbury the official snacking partner of the club. The partnership is focused on the club’s several charity initiatives via the Rangers Charity Foundation.
Turnberry – The luxury Scottish resort became an Associate Partner of the club in February last year. The deal sees Turnberry work with the club in hosting several events on its premises. It has a presence at the hospitality areas at Ibrox, and also offers the Rangers fans bespoke offers and leisure packages.
Rangers Protect – Rangers Protect is a brand operated by Saveonlife.co.uk, a Stirling-based insurance firm that serves as an Associate Partner to the club since 2017. Rangers Protect offers the Rangers fans exclusive life and home insurance, as well as opportunities for unique experiences and rewards.
NordVPN – Developed by Tefincom & Co., virtual private network service provider NordVPN became an Associate Partner of the club in February earlier this year in a deal that will run until the end of the 2021-22 season. NordVPN will leverage this partnership to spread awareness regarding the importance of online privacy.
OFFICIAL SUPPLIERS
Following are the organisations that enjoy a branding presence across Rangers’ digital and physical assets as an official Supplier.
Clarity Sports – Clarity Sports serves as the club’s Official Team Travel Supplier since February last year. The three-and-a-half deal sees Clarity provide travel support to the team for their European fixtures, and ‘Match Break’ packages and unique fan experiences to the club supporters for Rangers’ domestic fixtures.
CTM (Corporate Travel Management) Sport – CTM Sport serves Rangers as their official supplier of supporter European Away Travel since February last year. CTM provides supporters of the club travel packages, including flights, accommodations, and match tickets for their team’s away European fixtures.
CryoAction – The London-based health and fitness company serves as the club’s official cryotherapy supplier since February last year. A CryoAction chamber is installed at the Rangers Training Centre that can accommodate up to six people at a time to provide whole-body cryotherapy at a sub-zero temperature of 160°C.
Coca-Cola – Coca-cola has been the official drinks supplier and the official hydration partner of the club for nearly two decades now. The partnership also grants the beverage company image rights to the club’s players and staff to feature in its promotional content.
Sky Sports – The London-based British sports network is a long-time media partner of the club. Sky Sports has rights for Rangers’ SPFL matches and exclusive club-oriented content.
Molton Brown – The London-based fragrance and personal care brand serves as an official supplier to the club since January last year. The deal sees Molton Brown supply its range of luxury bath, body, hand and hair products at the club’s home stadium and training ground, and also offer exclusive offers to supporters of the club.
Glasgow Airport – Located in Paisley, Renfrewshire, the international airport entered a strategic partnership with the club in November last year. The deal sees Rangers enjoy a branding presence inside the airport, with the latter also enjoying the same at the former’s home ground. The airport not only serves as the primary hub for the club’s international travels, but also offers exclusive travel benefits to the Rangers supporters.
Lucozade Sport – The British sports drink brand serves as a supplier to the club’s men’s and women’s first teams since December last year as part of a deal that will run until the end of the 2020-21 season. Lucozade Sport drinks are made available during the teams’ training sessions and matchdays.
Rangers Picks – Rangers Picks is the Official Pick’em App of the club developed in collaboration with sports betting firm Low6 which is headquartered in Stratford-Upon-Avon, Warwickshire. The app was launched in February earlier this year.
Rangers Picks is a game that allows supporters of the club to predict the outcome of match events before a game, like the number of goals, assists, shots on goal, corners and more. Players are ranked on live leader board and winners are awarded cash-based prizes.
CLUB PARTNERS
Following are the football clubs around the world Rangers have partnered up with. The partnership allows the club to maintain an extended stronghold in the respective regions with a close eye on their players as well as a connected route to send their own players out.
Orange County Soccer Club – Orange County Soccer Club is an American club based in Orange County, California that plays in the USL Championship, the second tier of the American soccer pyramid. The club announced its strategic partnership with Rangers in December 2019.
Bengaluru FC – The Bengaluru-based football club signed a strategic partnership with Rangers in October last year and is set to play a friendly against them at Ibrox later this year.
Hamburger SV (HSV) – The Hamburg-based club plays in 2. Bundesliga, the second tier of German football. HSV announced a strategic partnership with Rangers earlier this year in February, although the two clubs have maintained amicable terms dating back to 1970s.
Written By
Anshuman Joshi