Former Indian cricketer and national team coach Ravi Shastri has been roped in as a brand ambassador of sports streaming platform FanCode. The partnership will kick off with FanCode’s first-ever TVC, which will be headlined by Shastri and will focus on India’s tour of the West Indies in late July and August 2022.
FanCode, which has already acquired the streaming rights for India’s tour of the West Indies and the second season of ECB’s The Hundred, is looking to bank on Shastri’s image to get global recognition. Shastri will be embodying FanCode’s ‘fan-first’ mantra.
Yannick Colaco, Co-founder of FanCode, commented:
“We are delighted to have Ravi Shastri onboard as our brand ambassador. Ravi is one of few sports personalities who has experienced success as a player, a coach and a broadcast analyst, and this has helped him develop a deep connection with casual and die-hard sports fans alike.“
Ravi Shastri added:
“Sports is always believed to bring people closer, and FanCode is taking that several notches higher by solving for the accessibility issues of cricket fans like me. I can now watch a live cricket match right from the ongoing Jharkhand T20, Vitality Blast, to a premier India tour of the West Indies upcoming in July; all of this with superior user experience on digital. I’m elated to join FanCode in this journey of democratising sports for fans in India.“
FanCode will also be providing fans with some exclusive content, such as on-demand real-time highlights, interactive statistics and analytics, and regional commentators as requested by the fans.
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