Royal Challengers Bangalore ink Kajaria Tiles deal

The Royal Challengers Bangalore have roped in ceramic and vitrified tiles manufacturer Kajaria Tiles as the Principal Sponsor for their Women’s Premier League (WPL) team. Kajaria Tiles joins as the team’s front-of-matchday-shirt sponsor. 

Rishit Kajaria, Joint Managing Director, Kajaria Ceramics Ltd, commented:

“We have been waiting for an opportunity to support Women’s cricket and the Women’s Premier League is the perfect platform.

“[The] RCB is a team which has a very strong fan base and digital presence, and we are excited to partner with them to promote our shared ethos of Women Empowerment, our Women’s cricketers are among the best in the world and the Women’s Premier League will help bring their talent to the fore. The Women’s Premier League will have a great impact on Women’s cricket, and we are excited to be a part of a team that will no doubt inspire the next generation of girls to take up sports.“

Rajesh Menon, Head & Vice President, Royal Challengers Bangalore, said:

“We are delighted that Kajaria, an established Indian brand, is our title sponsor for the inaugural women’s T20 league. We appreciate their partnership and support as we endeavour to play a key role in building and scaling the league.“

The Royal Challengers will be kicking off their WPL campaign on March 5 against the Delhi Capitals.