Call them the bridesmaid that never gets to be the bride; call them the South Africa of the IPL. For all their potential, the Royal Challengers Bangalore are yet to win the Indian Premier League. They did make the Playoffs last year, but the trophy evaded them yet again.
Now, another IPL campaign beckons the Royal Challengers. Will this be the year they end the eternal wait?
Here are the sponsors of the Royal Challengers Bangalore for IPL 2022.
Part of the Kerala-based conglomerate Muthoot Pappachan Group, financial services company Muthoot Fincorp serves as the Title Sponsor to the RCB since February 2020, when it took the role over from Virat Kohli’s youth fashion brand Wrogn. The deal puts the company’s logo in front of the RCB matchday and training shirts.
An extension between the two parties was announced in March 2022, with Muthoot Fincorp returning as the RCB’s Title Sponsor to cover IPL 2022 as well.
The Dubai-based logistics company signed a long-term deal with the RCB to become their Global Logistics Partner in September 2020. The deal sees DP World provide the franchise with logistics support.
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight teams across the IPL since the 2018 season.
The Kolkata-headquartered storage battery manufacturer and life insurance provider also serves as a Principal Sponsor to the RCB.
The Bangalore-headquartered mobile eSports and fantasy sports platform has been an Associate Partner of the RCB since August 2020. The deal sees MPL offer exclusive fan engagement opportunities to the RCB fanbase.
The Bangalore-based Indian e-commerce company was announced as the official online shopping partner and the lead trouser branding partner for four IPL teams—the Mumbai Indians, the Rajasthan Royals, the Gujarat Titans and the Royal Challengers Bangalore—in March 2022 in a deal covering the 2022 season of the Indian Premier League.
The Chennai-based general insurance firm was announced as an Associate Partner of the RCB ahead of IPL 2022.
boAt is a manufacturer and marketer of audio products, adapters and cables. During IPL 2020, it served as the Official Audio and Merchandise Partner to six IPL teams, excluding the SunRisers Hyderabad and the Rajasthan Royals.
In March 2022, it was announced that boAt would serve as the official audio and wearable partner of three IPL teams—the Royal Challengers Bangalore, the Gujarat Titans and the Punjab Kings—while also extending its partnership with the Kolkata Knight RIders to continue serving them as their official audio partner for IPL 2022.
The German sportswear giant signed a three-year deal to become the RCB’s Official Kit Supplier starting from IPL 2021. The partnership also grants Puma rights to design and sell replica jerseys and RCB-themed merchandise.
The Indian arm of the Osaka-headquartered Japanese paint and paint products manufacturer joined the RCB sponsorship portfolio as an Associate Partner ahead of the 2021 IPL.
While the RCB officially cut all ties with Vijay Mallya’s Kingfisher in February 2018 by replacing the Kingfisher logo from the back of their matchday shirt with that of Duraguard, the Kingfisher Premium beer continues to be listed as an Official Partner of the franchise on their website.
The chocolate bar brand served as the RCB’s official “crunch partner” in IPL 2018.
In April 2022, Nestlé Munch was announced as the official crunch partner of four IPL teams: the Royal Challengers Bangalore, the Punjab Kings, the SunRisers Hyderabad and the Kolkata Knight Riders. The partnership entails production of limited-edition Nestlé Munch packs carrying branding of the aforementioned teams. Scanning these packs offers the consumers a “unique 360-degree digital experience with their favourite team”. The deal also entails cricket-themed games via which fans can avail unique money-can’t-buy experiences.
BuyStars
The Arkimy Technologies Private Limited-owned online ecommerce platform for cricket trading cards and fantasy gaming platform was one of the newest entries on the RCB sponsorship portfolio ahead of IPL 2022.
The Bangalore-headquartered neobank was onboarded by the RCB as an Official Partner ahead of IPL 2022.
Ahead of the 2021 IPL season, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited) signed a sponsorship deal with seven out of eight teams (excluding the SunRisers Hyderabad) in March 2021 to become their Official Tire Partner.
A Bangalore-based gold investment platform, Jar was also onboarded by the RCB as an Official Partner ahead of IPL 2022.
The Noida-headquartered Indian diagnostic and healthcare services provider was announced the official diagnostics partner of the RCB in March 2022.
The bangalore-headquartered sleep products manufacturer was also onboarded as an official partner of the RCB ahead of IPL 2022.
The Bangalore-based Indian social trading platform was announced as an official partner of the RCB in March 2022. The deal entails StockGro ads featuring during broadcasts of the RCB matches on Disney+ Hotstar throughout IPL 2022, with the company also receiving rights to distribute RCB merchandise to reach out to the team’s fans.
Birla Estates
The Mumbai-headquartered Indian real estate developer was onboarded by the RCB as an official partner ahead of IPL 2022.
iB Cricket is a cricket-oriented virtual reality experience. As per its partnership with the RCB, iB Cricket conducts fan tours where RCB fans can be part of an exclusive gaming experience where they get to play alongside their favourite RCB players in a VR-induced scenario.
The Mumbai-headquartered banking products and financial services provider further strengthened its ties with the IPL by signing a sponsorship deal with seven teams—excluding the Chennai Super Kings—in April 2021. As per the deal, Kotak designs debit and credit cards specifically themed for each IPL team it has partnered with.
In February 2022, it was announced that the RCB were launching their own podcast called ‘The RCB Podcast’, which was being powered by Kotak Mahindra Bank.
Sosyo is an aerated drink manufactured by Hajoori and Sons with great historical importance. It was launched in Surat in 1927 as part of India’s Swadeshi movement.
The Bangalore-based LED TV manufacturer was onboarded by the RCB as their official LED TV partner ahead of IPL 2022.
The HT Media-owned FM radio network returned to the RCB sponsorship portfolio as an official partner ahead of IPL 2022, having served as an Official Radio Partner of the team in the past.
Owned by Bangalore-based Finnovation Tech Solutions Private Limited, instant personal loan providing platform KreditBee was announced as the Digital Partner of the RCB in March 2022.
The Bangalore-headquartered sports event management company serves as the official Event Management Agency and Exclusive Commercial Partner of the RCB, as per the last extension between the two parties that was announced in February 2020, ahead of IPL 2020.
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