Royal Challengers Bengaluru partner with Sun Pharma

Royal Challengers Bengaluru (RCB) have announced a three-year partnership with Sun Pharmaceutical Industries Limited, an Indian pharmaceutical company, bringing it on board as their men’s team’s Principal Sponsor and Official Health Partner.

The partnership, set to kick off with the 2026 Indian Premier League season, marks Sun Pharma’s first-ever partnership in the world of cricket. 

As part of the deal, the Sun Pharma logo will feature on the front of RCB’s playing jersey and training kit. Additionally, Sun Pharma will enjoy branding exposure at RCB home games and work with the Indian cricket franchise on various fan engagement activities. 

Rajesh Menon, COO of Royal Challengers Bengaluru, commented:

“RCB is committed to building partnerships that go beyond visibility and create meaningful engagement with fans. Sun Pharma joining us as our Principal Sponsor strengthens this commitment, bringing together two brands focused on impact and innovation. We look forward to a dynamic, season-long collaboration across digital platforms and match-day experiences.”

Kirti Ganorkar, Managing Director, Sun Pharma, said:

“In India, cricket is more than just a sport. It is a shared emotion that unites millions across cultures and generations. RCB and Sun Pharma are both leaders in their respective domains, and this collaboration reflects our shared values of consistency, passion and innovation. Through this partnership, we aim to strengthen our corporate brand connect with people across India by bringing them closer to the company behind the medicines they rely on every day.”