RCB finds Title Sponsor in Nothing for IPL 2026

The defending Indian Premier League (IPL) champions, Royal Challengers Bengaluru (RCB) have signed a new partnership agreement with consumer technology brand Nothing, who will serve as RCB’s Title Sponsor for the upcoming IPL 2026 edition. This will be the second consecutive season that RCB will be partnering with Nothing for. Nothing Smartphones will have prominent branding across the team’s  jerseys, digital platforms, stadium presence, and fan experiences throughout the season as part of the agreement.

Rajesh Menon, Chief Operating Officer, Royal Challengers Bengaluru, commented,

“We’re delighted to welcome Nothing as our Title Sponsor. As one of the fastest-growing consumer tech brands, Nothing aligns naturally with RCB’s creative, next-gen ethos. Building on our championship season, this partnership commits to elevating fan experiences through bold storytelling and innovation.”

Akis Evangelidis, Co-founder & India President, Nothing, added,

“RCB’s journey last season was unreal. It captured the emotion, hunger and energy that define cricket in India. As the fastest growing smartphone brand in India, partnering with the champions as their Title Sponsor feels like the right next step for us. The team’s passion, connection with fans, and fearless approach to competition mirror the values we have built Nothing on. India is at the heart of Nothing’s story, and this collaboration gives us a chance to connect even deeper with the fans.”