Bhavya DasThis article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Real Betis’ physical and digital assets as their sponsors and partners for the 2022-23 season.
Also Read – LaLiga Sponsors 2022-23
MAIN SPONSORS
Finetwork
Finetwork is a Spanish telecommunications company that got into the sporting world in 2020 when it partnered with the Spanish Basketball Federation. The Spanish company was founded only recently in 2019 but is already going for the big sporting names in the country.
Finetwork replaced Betway as Real Betis’ front-of-matchday-shirt sponsor in August 2021. Betway’s departure was possibly the result of the Spanish government’s decision to ban all deals with gambling firms.
Betis’ contract with Finetwork is for three years with an option of extending that agreement for a further two years.
Hummel
A Danish sportswear brand founded in 1923, Hummel has sponsored some big names over the years and currently sponsors Southampton, Everton, the Denmark national football setup and several other football teams.
Hummel replaces Italian company Kappa as the official kit supplier of Real Betis, as announced in November 2021. The multi-year deal kicks off with the 2022-23 season and is currently set to run until the end of the 2025-26 season.
Hummel previously served as Betis’ kit supplier from 1987-88 to 1989-90.
Volvo
Volvo is a Swedish brand of motor vehicles known mainly for its SUV models. The company has committed to reducing 40% of its CO2 emissions by 2025 as compared to 2018. By 2025, half of its vehicles will be electric, and by 2030, no combustion engine vehicles will be sold by the company.
Real Betis and Volvo signed a collaboration agreement in March 2022, making the latter a main sponsor of the former. The deal will be in effect until 2024.
As part of the agreement, Real Betis Balompié squads and Coosur Real Betis enjoy a Volvo fleet of vehicles featuring the hybrid and plug-in hybrid models. This agreement goes in line with the club’s sustainability programme: Forever Green.
GLOBAL SPONSORS
LegacyFX
LegacyFX, a multi-asset forex broker, announced a global partnership with Real Betis in August 2021. The two-year deal makes Legacy FX’s commercial and digital assets present in the club’s digital media, including a high presence in advertising across Real Betis facilities.
Through this sponsorship, LegacyFX aims to foster greater relations with the Betis fanbase and within the forex trading community. The club’s home stadium, Estadio Benito Villamarín, holds nearly 61,000 people, which the trading company aims to leverage to the fullest.
MuchBetter
An e-wallet app founded in 2016, MuchBetter has been involved in a variety of sporting deals, sponsoring cricket teams, football teams, cyclists, boxers and poker players.
MuchBetter signed a three-year sponsorship deal with Real Betis to become their official digital wallet provider in August 2021.
The sponsorship includes support of Real Betis’ basketball, futsal, esports, and men’s and women’s football teams. This multi-year contract also includes a significant position for the MuchBetter logo on the Cream Real Betis shirt. The MuchBetter brand is also placed on the shorts of the first football team.
Cruzcampo
Cruzcampo is a Sevilla-based beer company founded in 1904. In 2000, it was acquired by Heineken but remains a big brand in Spain and other parts of Europe. Cruzcampo entered the footballing world with Sevilla FC, the Spanish national team and Real Betis.
As announced in February 2020, Cruzcampo extended its deal with Real Betis for three more years. The deal, according to the club, reinforces Betis’ growth in terms of audience, stadium attendance and the value of the club’s brand.
Reale Seguros
Reale Seguros is a Spanish insurance company founded in 1988. It has over a million policyholders and continues to grow at a steady rate. The company has sponsored multiple LaLiga teams like Real Sociedad, Valencia, Getafe and Sevilla.
Real Betis and Reale Seguros entered an agreement in the 2017-18 season and extended that deal to three more years in September 2019. The deal includes Reale Seguros to feature on the left sleeve of the Real Betis matchday shirt in both LaLiga Santander and the Primera Iberdrola.
Vrauu
Vrauu Energy Drink was founded in Rio de Janeiro in 2016. The term ‘VRAUU’ is used in Brazil to describe a good mood or attractive moments in nightlife, and the brand states that’s what its drink reflects.
One of Vrauu’s brand ambassadors, Ronaldinho Gaúcho, also features on the cans of the energy drink.
Real Betis also have a long-term sponsorship deal in place with Vrauu. The deal between the two parties currently runs until the end of the 2025-26 season.
REGIONAL PARTNERS
Gullón
Gullón and Real Betis members partnered up to release a video on April 4, 2022, of testing their sugar-less cookies. The brand continues partnering with the club to promote its cookie campaign.
Doves
Doves Holdings is a diversified lifestyle management institution spanning funeral services, life assurance, financial services, casket and furniture manufacturing through the following strategic business units: Doves Funeral Services, Doves Life Assurance, Doves Financial Services and Silkwood Manufacturing.
Real Betis signed with Zimbabwean company in March 2021, making the latter a regional sponsor of the former in Africa. This agreement came to be due to the success of the Real Betis Academy, which is already operating in Zimbabwe. Betis continue to strengthen their presence in Africa.
Alchemy Pay
Alchemy Pay was founded in Singapore in 2018. The network connects crypto and OTC exchanges with global remittance companies to enable online and offline merchants to accept crypto and fiat payments.
Real Betis signed with Alchemy Pay in March 2022. The brand hopes to synergise with the club and create brand awareness among their fans and also launch creative initiatives with the Spanish side in near future.
OlyBet
OlyBet signed with Real Betis in May 2022. As per the deal, OlyBet serves as an official partner of Real Betis across the Baltics region and works with the club on a range of marketing campaigns.
OlyBet stated while announcing the partnership that its customers would also have the opportunity to engage with the club via live broadcasts, local events, social media and betting experiences.
COLLABORATORS
Coca-Cola
Real Betis posted a video of their partnership with the American soft-drink giant on their social media in March 2022.
BeSoccer
BeSoccer is Spanish football news and stats company founded in 2009. Its app has over 100 million users and works all over the world.
BeSoccer signed a four-year sponsorship agreement with Real Betis in 2018, becoming their new technology partner. The deal entails BeSoccer featuring on the left side of the team’s shorts. The agreement between the two Andalusian companies also allows BeSoccer to develop the official Real Betis Balompié app.
Innjoo
Innjoo is a technology company founded in 2014, whose idea is to search for new technology products and market and bring them to everyone.
Innjoo signed with Real Betis in October 2020 to be branded on the shorts of three Real Betis teams: Real Betis Féminas (their women’s football team), Coosur Real Betis (their men’s basketball team) and Real Betis Futsal.
Vitaldent
Vitaldent is a Spanish dental company founded in 1989 that offers dentistry services and oral health. Vitaldent has been involved in multiple sponsorships with LaLiga and the top teams in the league.
Vitaldent renewed its year-long contract with Real Betis during the 2020-21 season and once again became the official dental clinic of the club. The deal allows Real Betis to gain technological, care advances and equipped clinics from the dental company. The club also offers oral health to their staff fans.
Renfe
Renfe, a Spanish state-owned company which operates freight and passenger trains, partnered with LaLiga for the 2019-20 season, which allowed LaLiga fans to watch matches on the train.
Renfe and Real Betis announced a deal in May 2021, making the company the official transport partner of the club. The deal includes discounts on train trips for Betis fans. With this agreement, Renfe also goes one step further in its commitment to the promotion and support of the sport.
