Real Madrid extends long-standing deal with adidas

Spanish football giants Real Madrid have announced a partnership extension with global sports company adidas on a multi-year agreement which sees adidas continue to support Real Madrid for an additional eight years until the end of 2034. adidas will continue on as Madrid’s kit supplier and continue to provide the team with apparel on the pitch. 

Florentino Pérez, President of Real Madrid, said,

“This agreement we seal today is the most important in the history of football. The strategic alliance between Real Madrid and adidas has helped us during these three decades to experience one of the most wonderful periods in our history. It has also served to continue nurturing this universal feeling that is madridismo.”

Bjørn Gulden, CEO of adidas, added,

“This is one of the longest and most successful partnerships in sports. Real Madrid is a very special club with an impressive history. I am extremely proud that the three stripes continue to be part of this extraordinary success story. We look forward to continuing to create the best products for the team, helping them perform at the highest level, and offering fans around the world attractive lifestyle products that allow them to show their passion and support for the club, both in the stadiums and on the streets.”