Real Madrid CF have announced a partnership agreement with French telecom company Orange, roping it in as their Telecommunications Partner on a multi-year deal.
The three-year deal will see Orange hold image and hospitality rights and have branding presence at the Santiago Bernabéu Stadium and across traditional media assets.
Orange will also provide the club with 5G/5G+ mobile connectivity, while also working with Los Blancos on projects to “optimise the fans’ experience” at the Bernabéu.
Germán López, Chief Operating Officer, MASORANGE, said:
“The partnership between two leading brands, who share the same attitude and conviction about the potential for technology to enhance the future football experience. MASORANGE’s aim is to be a leader in customer satisfaction and football is a social connection around which many of today’s relationships and conversations are built, making it a fundamental activity and a key content for us to generate valuable experiences for our customers.“
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