Real Madrid signs historic deal with HP

Real Madrid CF sign historic HP deal

February 5, 2024

Real Madrid CF have signed a partnership agreement with US-based multinational tech company HP, which becomes the Spanish professional football club’s first-ever Sleeve Partner in a historic deal.

HP will partner with not only Real Madrid’s men’s team but also their women’s team and youth programmes, with its logo present on the Blancos jersey sleeves.

HP will also become the club’s latest technology partner, offering its range of AI-enabled devices at the newly-renovated Santiago Bernabéu Stadium while also contributing to in-person experiences, gaming, and club operations.

Speaking about the deal, Antonio Lucio, Chief Marketing and Corporate Affairs Officer, HP, said:

HP and Real Madrid are two iconic global bands with a shared passion for delighting fans, enabling exceptional performance and making a positive impact on communities. We are honoured to partner with Real Madrid and see many exciting opportunities to achieve the power of HP’s technology and brand to create amazing new experiences for fans while empowering the communities we share.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Leave a Reply

Your email address will not be published.

Punjab Kings and Avon Cycles team up once again
Previous Story

Punjab Kings and Avon Cycles team up once again

Williams teams up with VAST Data
Next Story

Williams Racing team up with VAST Data

Latest from Football

EFL renews EA deal

EFL renews EA deal

The English Football League (EFL) has announced a multi-year renewal of its partnership with
Go toTop