Aditya ChaudhuriReal Madrid CF have roped in financial services and technology innovator Ouro as an Exclusive Sponsor of their men’s and women’s first teams following a new strategic partnership agreement.
As per the agreement, Ouro will support the teams in the prepaid, credit, and debit card sectors as well as serve as a regional partner of theirs in the US, Mexico, Brazil, Portugal, France, and the UAE.
The partnership is set to launch a co-branded Netspend card featuring the Real Madrid brand in the US, where the men’s team will have their pre-season summer tour this year.
Emilio Butragueño, Director of Institutional Relations, Real Madrid CF, commented:
“It’s hugely gratifying. They are leaders in financial services who will partner with us in countries around the world. We share a commitment to values like constant reinvention and trying to get better everyday that are as fundamental to our organisations as integrity. We look forward to an enduring and rewarding partnership.“
Bertrand Sosa, President and Chief Brand Officer, Ouro, said:
“We are honoured to join forces with such a storied and beloved global brand to make financial empowerment products more accessible to more people. This unique opportunity to help people take their money further so they can experience more of what they love is the motivation behind our work, and to have Real Madrid collaborate with us to deliver even more value to such a passionate fan base is very special.“
Roy Sosa, CEO and Co-founder, Ouro, added:
“We are proud to announce our partnership with Real Madrid, a global icon that shares our values of excellence, winning spirit, solidarity, and humility. Today we start a movement that transcends sports. Together, we will empower millions of fans and customers to achieve their financial goals and turn their dreams into reality.“
